DIGITAL MARKETING SERVICES IN THE AGE OF COVID 19

The COVID19 crisis has confronted the world with challenges, unlike anything it has faced before. Barely has the world fully grasped the concept of the ‘new normal’ that it is now once again faced with a new contender, the UK strain of the coronavirus. Such trying times have therefore necessitated the need for an expert digital marketing services provider to get life back in motion. 

As the global economy takes baby steps to come back from the dead, most businesses are struggling to stay alive. Many had to re-evaluate their plans to keep their business running and at the same time give back something meaningful to their customers. Those unfortunate let alone hire a professional digital marketing services provider had to close shop due to low funds. But as the age-old proverbial phrase goes, you can either choose to see the glass as half-empty or as half-full and that is what some intelligent businesses have done, by capitalizing on digital marketing services during the age of covid19. 

STRENGTHEN YOUR MARKETING GAME

[Image Text: The Pandemic saw a 39% increase in social media consumption]

To maintain your brand awareness and communication with your loyal customers shift your business strategy completely towards social media marketing and digital marketing services. With a 39% increase in social media usage thanks to the pandemic, optimally utilizing the social media handles is key to roping in your potential customers. 

Additionally, an experienced digital marketing services provider would ensure that your website is updated and engaging with customers regularly through periodic social media posts. Try to interact with your customers with the help of live chats, polls and surveys. Paid campaigns also act as effective engagement strategies. 

COMMUNICATION IS KEY

The prevailing uncertainty and human suffering have united the world like never before. In such difficult times, reaching out to your customers through communication will build trust and a more compassionate relationship. 

Sharing your personal experience of struggles and challenges during the stages of the imposition as well as the lifting of the lockdown will make your social media content valuable, honest and reader-friendly. 

According to Edison Research, Podcasts work as a potent digital marketing services tool if you want to build engagement and increase interaction. Around 54% of people have said that they are more likely to look up brands that they came across on podcasts. 

KEEP YOUR CUSTOMERS UPDATED

Keep your customers informed about any and every change or update that is happening in your enterprise. Whether you are planning to downsize your business, temporarily taking a break or bringing about changes in your business operations such as timing or days let your customers know either through Google My Business account or simply through your website. By doing this not only do you appear transparent but also come across as a business that cares for their customers. 

DON’T CUT CORNERS ON DIGITAL MARKETING SERVICES

Although it might seem tempting and at best the only thing to do, any reputed digital marketing services provider would advise you not to cut back on marketing. Make a shift from conventional marketing methods to more digital marketing services such as Pay-Per-Click Advertising. Remember those ads that pop up on top of search engine result pages such as Google each time customer’s type in a relevant keyword? That’s called Pay-Per-Click Advertising or more popularly known as PPC. 

ADD ONLINE TOOLS TO YOUR KIT

Online tools are abundant in the digital medium to help ease the pressure of daily operations and keep you on track of how things are running in your business such as Zoom or Google Meet, Clockify, Google Drive, Calendly and Microsoft Teams. 

Although the times are trying, all hope is not lost, revamp your business with the help from a trusted digital marketing services provider. 

Sponsor Ads

• Ad Space Available - Rent it Now!

Report this Page

Created on Feb 24th 2021 06:19. Viewed 283 times.

Share on APSense

Comments