Digital marketing salary and job opportunities

by John Smith Learner

The Digital marketing industry is growing at a rapid pace. In the past decade, most companies have digitized their operations leading to demand for professionals in the digital marketing sector. These jobs are often accompanied with good salary structure, profile growths and related perks.

However, as the demand grows, it has created a shortage of skilled professions in digital marketing making it a lucrative time to think about making a career in this field. In this article, we have collated all the digital marketing salaries and job opportunities that come with it. You will be able to understand the salary structure and how the job will grow in the coming times.

Digital Marketing Salary in India

There are several job opportunities associated with the digital marketing course. All these career opportunities serve as best opportunities to be taken once you do the course. Let us look at top digital marketing salaries in India for various roles - The digital marketing course Kerala keyword is one of the most demanding ones as there are many opportunities budding up in this state.

Search Engine Optimization (SEO specialists)

One of the most lucrative career options that comes with digital marketing is that of Search Engine Optimization specialists whose main focus remains to rank the website or content on the top of the search engine result page.

An entry level SEO specialist with less than one year of experience can earn around Rs. 1.7 Lakh per annum in India. However if they have an experience of less than 4 years, the average salary rises to Rs. 2.34 Lakhs. Professionals with 5-9 years experience can earn up to Rs. 4.58 Lakh per annum. Try searching for digital marketing institute Calicut to find the best institute in Kerala.

Pay Per Click Analyst (PPC Analyst)

A PPC analyst helps the companies achieve Return on Investments. They work on digital campaign creation and psychology behind every click. They make sure that the created ad is viewed by most demographics thereby making it a lucrative profession.

An entry level PPC analyst with less than one year experience can earn around Rs 3 Lakhs per annum in India. With more than 2 years experience, they can earn around Rs.4-5 Lakhs per annum. Experience of more than 7-9 years can fetch around Rs.7-9 lakhs per annum. Aviv digital is one of the leading institutes for digital marketing training Kochi, with many experienced faculties.

Web Developer

A web developer analyst used his/her coding skills to create a functioning website for the client and increase their prospect of doing business. They must understand the best practices and current demands in order to create the website.

An entry level web developer with less than one year experience can earn around Rs. 2 Lakh per annum. With 2-3 years of experience, the salary can reach around Rs. 3-5 Lakhs while an experience of 7-9 years can fetch around Rs.6-8 lakh per annum.

Social Media Marketing Specialist

A social media marketing specialist is one of the most lucrative job designations in the digital marketing field. The responsibility of a social media marketing specialist ranges from developing media strategy for companies and executing it.

An entry level social media marketing specialist with less than one year experience can earn around Rs.2.52 Lakh per annum. An experience of less than 4 years can fetch around Rs. 3.4 Lakh per annum while an experience of 5-9 year can fetch around Rs. 6.8 Lakhs per annum.

Data Analyst

Most companies in the Business to Customer (B2C) space look for a dedicated data analyst who can work with them to analyze data and drive sales or research and development. Their major job is to improve business and help the business team to take effective business decisions.

An entry level data analytics expert with less than one year experience can earn around Rs. 3 lakhs in India per annum. For people with experience of 2-3 years, the salary ranges to around Rs.4 - 5 Lakhs. The salary increases rapidly for those with more experience.

How do Job opportunities look in the Digital Marketing sector?

In the coming times, the job prospects in the digital marketing sector look bright as more and more companies disrupt their existing business models and enter into the digital sphere. More and more people have adapted to online expenses and that creates a good sphere for the digital marketing professionals in the coming times.

Conclusion

Digital marketing has some of the most lucrative careers in these times. With the impact of Covid19, the focus of the world has quickly shifted towards creating a digital business which increases the job prospects for digital marketing professionals.