Digital Marketing Agency - Provides a full suit of online Marketing services
by Kumar Sonu Digital MarketingDigital Marketing Agency – An
Agency providing solutions for Internet Marketing such as Mobile Marketing, Social Media , Affiliate Marketing, Search
Engine Marketing or online Brand Building. These all when clubbed together are
also known as 360 Degree solutions or Integrated Marketing Solutions. Digital
Marketing solutions are designed to connect with target audience to build brand
trust. Nowadays, Social Media has become a powerful tool of marketing, with
more and more companies turning towards online marketing. Some Digital
Marketing Agencies also provide Media Buying. Trootrac Media Pvt. Ltd. is one
of them. They also provide branding solution as per your needs; they provide
marketing solutions with the new age technology using different Analytics Tools
which keep on measuring real-time success of Digital Campaign. For a successful
Digital Marketing Agency, it has to be updated time-to-time with new tools,
software, technology and platform. Some basic services required for successful
online Marketing are discussed below:
Social Media: It is the best way to gain website traffic or
attention through various engagement sources.
Because almost 80% internet users are using social media platforms like Facebook,
Twitter, LinkedIn etc. So, Social Media
is gaining popularity amongst marketers to promote website/brand etc. with a
motive of gaining trust in brand by personally getting in touch with customers.
Social networking websites allow to interact with one another and build
relationships and communities online. When companies join these social
channels, consumers can interact with them directly. Consumers can get all
updates regarding any special offer, event or update.
Mobile Marketing: Mobile
marketing is a marketing approach which covers a range of mobile devices
including smart phones and also from tablet devices like iPad. Ways to do mobile marketing are mobile web,
mobile apps, SMS marketing etc. Some important Mobile based strategies are App-based
marketing, In-game mobile marketing, QR codes, Location-based marketing, Mobile
search ads, Mobile image ads, SMS and many other.
Mobile Marketing is blooming
because:
·
Almost 80% mobile users spent their time on mobile
apps and mobile gaming.
·
Almost 70% people browse web page on smart phone
& Tablet.
·
As per the surveys, Retail conversion rates are
2.2% on tablets, considerably higher than 0.7% on smartphones, but traditional
PC conversion rates are still highest at 3.3%.
·
It is the closest reach to the customers
Affiliate Marketing: It is
considered as performance-based marketing in which a business rewards one or
more affiliates for each visitor or customer brought by the affiliate's own
marketing efforts. It is also known as process of earning a commission by
promoting other people’s (or company’s) products. In this industry, there are four
core players: 1) The merchant, 2) The network (like Trootrac) 3) Affiliates and
4) Consumers. Affiliates generally promote their campaign through organic
search engine optimization (SEO), paid search engine marketing (PPC - Pay Per Click),
e-mail marketing, content marketing and in some cases display advertising etc.
Search Engine Marketing: It is a procedure of Internet marketing that
includes the promotion of websites by increasing their visibility in search
engine results pages (SERPs) primarily through paid advertising. It involves
things such as search engine optimization (SEO), keyword research, competitive
analysis, paid listings and other search engine services that will increase
search traffic to your site.
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Created on Dec 31st 1969 18:00. Viewed 0 times.