Digital Marketing Agency - Provides a full suit of online Marketing services

by Kumar Sonu Digital Marketing

Digital Marketing Agency – An Agency providing solutions for Internet Marketing such as Mobile Marketing, Social Media , Affiliate Marketing, Search Engine Marketing or online Brand Building. These all when clubbed together are also known as 360 Degree solutions or Integrated Marketing Solutions. Digital Marketing solutions are designed to connect with target audience to build brand trust. Nowadays, Social Media has become a powerful tool of marketing, with more and more companies turning towards online marketing. Some Digital Marketing Agencies also provide Media Buying. Trootrac Media Pvt. Ltd. is one of them. They also provide branding solution as per your needs; they provide marketing solutions with the new age technology using different Analytics Tools which keep on measuring real-time success of Digital Campaign. For a successful Digital Marketing Agency, it has to be updated time-to-time with new tools, software, technology and platform. Some basic services required for successful online Marketing are discussed below:

Social Media: It is the best way to gain website traffic or attention through various engagement sources. Because almost 80% internet users are using social media platforms like Facebook, Twitter, LinkedIn etc. So, Social Media is gaining popularity amongst marketers to promote website/brand etc. with a motive of gaining trust in brand by personally getting in touch with customers. Social networking websites allow to interact with one another and build relationships and communities online. When companies join these social channels, consumers can interact with them directly. Consumers can get all updates regarding any special offer, event or update.

Mobile Marketing: Mobile marketing is a marketing approach which covers a range of mobile devices including smart phones and also from tablet devices like iPad. Ways to do mobile marketing are mobile web, mobile apps, SMS marketing etc. Some important Mobile based strategies are App-based marketing, In-game mobile marketing, QR codes, Location-based marketing, Mobile search ads, Mobile image ads, SMS and many other.

Mobile Marketing is blooming because:

· Almost 80% mobile users spent their time on mobile apps and mobile gaming.

· Almost 70% people browse web page on smart phone & Tablet.

· As per the surveys, Retail conversion rates are 2.2% on tablets, considerably higher than 0.7% on smartphones, but traditional PC conversion rates are still highest at 3.3%.

· It is the closest reach to the customers

Affiliate Marketing: It is considered as performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. It is also known as process of earning a commission by promoting other people’s (or company’s) products. In this industry, there are four core players: 1) The merchant, 2) The network (like Trootrac) 3) Affiliates and 4) Consumers. Affiliates generally promote their campaign through organic search engine optimization (SEO), paid search engine marketing (PPC - Pay Per Click), e-mail marketing, content marketing and in some cases display advertising etc.

Search Engine Marketing: It is a procedure of Internet marketing that includes the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. It involves things such as search engine optimization (SEO), keyword research, competitive analysis, paid listings and other search engine services that will increase search traffic to your site.