Digital Marketing: A success mantra for the business.

by Sanjib Kumar Das Web Design | App Development | Digital Marketing

No doubt, the digital marketing sector is seeing a progressive boom in today's time. As per an estimate, it is growing at 27% in 2020 to cross the 17,000 crores mark. A report says that currently, there are around 700 million internet users in India. This shall grow to over 970 million users by 2025.

Today the success of your business does solely rely on the "digital marketing" tactics you use. However, various people use digital marketing for different purposes. But it has become the primary channel for marketing any business/brand/product/ person.

The sole reason for the success of digital marketing is that it aims at targeting the purpose audience. As a result, you reach the target audience in a short period.

What is digital marketing?

It is a component of marketing that uses the internet and other online-based digital technologies for promoting the business. The mode they use is desktop computers, mobile phones, and other digital media platforms.

Though in layman language, you may understand it as online marketing. Here, the promotion of brands is done in connection with potential customers by using the internet. Eventually, you may use email, social media, web-based advertising, text and multimedia messages as a marketing channel.

Below is the list of several types of digital marketing: -

· Content marketing

· Search engine marketing

· Display advertising

· Mobile marketing

· Social media marketing

· Influencer marketing

· Affiliate marketing

· Video marketing

· Audio marketing

It does use many strategies to reach a specific goal by taking the help of different routes. Below is the list of the famous well-known strategies of digital marketing: -

· Search engine optimization (SEO)

· Pay per click advertising

· Website marketing

· Social media marketing (SMM)

· Email marketing

· Affiliate marketing

Though it depends on the purpose and goals of the business which strategy to use, do know your plan accordingly and meet your market target efficiently. You may understand strategies are equal to the employees of a company.

Eventually, all these digital marketing strategies strive towards generating traffic, creating awareness for the business. It does change the prospective customers into regular loyal customers. So, to understand the working, we need to know the significant strategies of digital marketing: -

· Search engine optimization: - whenever you need to buy something or want to search for anything, all you do is search it on google search engine. Initially, the pages you see have a high chance of getting viewed.

Thus, if you don't have an SEO-friendly website page, you shall leave it behind in the searches. This can eventually result in missing the opportunity and getting exposure to the business.

It may a lot of your time, effort, and patience to generate organic traffic for the website. Therefore, Our SEO services in India helps your page get retained on the first or second page of the google search. No worry! SEO is free, which shall increase the site's traffic gradually over time.

Pay per click advertising: - in other words, it is known as search engine marketing (SEM). Here, the advertiser runs ads on the platform, such as Google ads, and pays a fee every time someone clicks. It probably works with small budgets.

Thus, they are worthful, which brings a lot of traffic as they are much focused. Even experts say that PPC advertising agency help immediate effect than SEO takes time to bring in organic traffic.

· Website marketing: - the website of any brand/ service plays an immensely significant role in converting potential customers to loyal regular customers. Therefore, your website shall give a clear picture of their preferred product.

Hence, a potential customer invests a lot of time on the website before finally making a final decision. So, giving them a quality experience on the website helps in retaining the customers. They should not struggle in finding any information on the website, plus a detailed image and details are available.

Your website gives the first impression of your product or service. Therefore, maintaining a quality website is crucial, and it should be mobile-friendly too.

· Content marketing is one of the prominent strategies that decide the future of a brand in the marketing world. For example, you could create a customer base, brand and aim to engage customer's interest in the business.

The few forms of content marketing include videos, testimonials, eBooks, podcasts, infographics, blog posts, social media posts, etc. These digital marketing campaigns help in creating building awareness amongst customers about the business.

· Social media marketing: - it is one of the trending and effective forms of digital marketing. Social media is bringing a revolutionary change in business marketing. Almost every person has a social media account. However, the success rate of different social media platforms differs from one another.

You can always use it as a golden ticket to preach about your product/ services. Eventually, the majority of the audience coming from the campaign of social media marketing services.

· Email marketing: - as per Forbes statistics, an average person checks their mail approximately 15 times in a single day. However, this is just an average which can be more too. However, it is not the foremost or primary source of generating traffic to your brand/ service. But it does act as a form of communication between the customer and business person.

You could always provide an update or other vital information happening in the company. This led to gaining the trust of the customers. Eventually, email marketing can be done by sending weekly newsletters, promotional offers, and updates about products or services.

· Affiliate marketing means appointing a brand ambassador for the business who helps engage and attract potential customers. Then, they try to recommend the services and products of the business for a commission or pay.

Here, you could ask influencers or successful individuals in digital marketing to promote your business. This is one of the emerging strategies of digital marketing.

Conclusion

All these are the acceptable strategies of digital marketing agency in India. But choosing the appropriate strategy that meets your business requirement is a big decision as it is said that internet marketing is not a one-size-fits-all.

You may even combine one or other strategies. The only thing to consider is business category, preferred audience, business objectives, and business size. Eventually, with the right combination of digital marketing strategies, only you could attain success in cutting-throat market competition.