Digital Billboards: The Best Strategy for Outdoor Advertisement

by Jamie Eliott LED Display Screens

At the time of placing a digital billboard in the outdoor area, you easily get intimidated by the severe environment brought by the changing weather, insects, dust, dirt, and bright sunlight. If you don’t set it properly, each of these can damage the display quality and debilitate your brand’s overall digital billboard methodology.

Fortunately, the advanced outdoor stands integrate a lot of building enhancements, comprising anti-glare, internal thermal control systems, and reflection screens that get automatically adjusted depending upon the sun and robustly engineered exteriors intended to withstand the harsh outdoor environment.

In this article, three main cases have been stressed upon:

1. Direct Sunlight

When a digital billboard is installed in the direct sunlight, you have to face two main challenges. These are:

· Too much brightness might render the stand unreadable.

· Changing weather and direct sunlight can have a negative impact on the Billboard performance and shorten the lifespan of the hardware.

That’s the reason why it is important to get the right hardware.

2. Semi-Outdoor

The digital billboard introduced under coverings or in the territories confronting north or south function much like a stripped-down variant of the outdoor stand. Because of this, the semi-outdoor digital billboard doesn’t have some features – high heat tolerance and built-in media player. Moreover, this hardware recompenses with different abilities that are absent in the outdoor led screens, such as landscape or portrait options.

3. Retail Window Facing

With the intent of replacing the traditional posters, window facing digital billboard is the other kind of outdoor stand used to catch the eyeballs of the shoppers. As these are placed in the digital windows, such hardware is inclined to sunlight and frequent weather conditions, considerably on a small scale.

Remember to consider the following things while implementing the above three methodologies:

· Luminosity requirement

· Weatherproofing

· Technology

· Configuration

Mistakes to Avoid

Apart from the above, there are also some points which you cannot ignore. One of them is how to select a perfect Digital Billboard. People make some major mistakes when selecting a correct one for the outdoor purpose. So, if you want to make a perfect option, avoid the following mistakes:

· Wrong Placement

In case you have some specific point to get over, assure that it’s get displayed in the correct time. On an average basis, the message on the digital signs should be on-point from the placement and digital billboard design standpoints within a couple of seconds to get the attention of the viewer’s. Ensure that the points displayed as the main constituent of the content. That’s because this will assure that the individuals can concentrate on what want to say.

· Too Busy

The phrase ‘the less is more’ signifies to digital billboard design as well. Since digital billboard is naturally more appealing, then your content includes multiple messages or text blocks on a slide. There are chances that people are getting information at all.

One big mistake that people make with their digital billboard design is to keep their message obscure with too many picture or text. By keeping the text crisp and design clean, digital billboards helps you attract and engage the target audience.

· Forgetting your Purpose

A CTA, also known as call-to-action is the biggest billboard design mistake which the people make. In case you want that your audience could reply – tell them.

Since not all of the content on the digital display should motivate your audience to take an action, deciding the response you need to illegal, the purpose of your message is imperative to create an effective content.

· Wrong Engagement

If a risk is involved in producing a content that’s too busy, there’s a chance that you’ll produce stuff that is just plain boring. There are certain times when simplicity works, and other situations where it simply won’t engage. The black text on the white background and no pictures might be effective in getting a message, but it won’t raise brand awareness.

Your content should be full of colourful graphics, authentic pictures, unique content and other eye-catching media.

· Practice Makes Perfect

There are many strategies in which a brand can go wrong with digital billboard design, but there are some other methods by which they can go right.

The messages that overwhelm your audience to boring content with the bad timing, avoid the common pitfalls of the digital billboard design.

So, what you’re waiting for. Try this and see effective results!