Difference between Social Media Manager and Community Manager

by The Yellow Coin PR Agency in Delhi

What or who matters most when all come down to your social media presence? Of course, it's your followers. You want to seize the utmost attention from them who will also share your content with others with praise.

But real game changers are those who are working behind the scenes. Every brand is now on social media. They curate contents to reach out to a potential audience. Social Media Companies in Delhi can help you to grow and rule the heart of your audience exponentially. Both the social media manager and community managers are important for the rise of a brand through social platforms.

Many think that the role of a community manager and a social media manager is similar, but in truth, two roles are entirely different. Here are the differences that you must know while hiring PR Firms in Delhi to ease of your task of circulating your brand presence in the social sites-

1. Social media manager is responsible for a brand's existence in social media, whereas a community manager takes the responsibility to advocate a brand on social networks.

2. Social media manager create content, build a copy of it for posts. A community manager creates own social persona.

3. Community manager actively reaches out within the online community to bind a strong connection with potential customers, while advocating accordingly. Social media manager respond to audience comments, answer various questions and much more as the brand itself.

4. Social media managers deal with all those people who have any relationship with the brand or know about the brand. On the other hand, community managers deal with those who hardly heard of the business where they work for. They are responsible for boosting awareness of the brand.

Social Media Manager’s Daily Workflow:

· Listen to conversations and converse

· Do research and plan strategy

· Crafting and curating content

· Collaborate with the team

· Minutely focus on the analytics

Media Manager’s Daily Workflow:

· Converse with brand advocates and people within the communities.

· Building a brand's visibility and credibility

· Making a strategy to scale the brand communities and connect with more people

· Analyse the efforts that drive the most traffic.

· Building a relationship with people in various teams

While these two roles may feel like identical, social media managers act as the brand itself while community managers place themselves as representative of the brand which they are promoting.