Articles

Difference between B2B, B2C, C2C & C2B Business Models

by Aarif Mohammad Sr. Digital Marketing

There are mostly four types of business models:

1. B2B – business-to-business
2. B2C – business-to-consumer
3. C2C – consumer-to-consumer
4. C2B – consumer-to-business



In business to business (B2B) marketing, companies or businesses are focused on selling products or services to other businesses or organizations. For example, for use in production of goods, for use in office supplies, or for resale to other consumers etc.

In business to consumer (B2C) marketing, businesses sell products or services to consumers over the Internet. For example, Restaurants, retail stores or e-commerce websites sell their products or services to individual customers.

Consumer to business (C2B) marketing allows businesses to extract value from consumers – and vice versa. It is possible only in online marketing and not in other forms of marketing. For example, a customer’s blog which links back to the product placed on the company’s website thereby facilitating the sale and the author may receive compensation from a successful sale. There are some examples of Consumer to business model i.e. Amazon Affiliates, Google Adwords.

Consumer to consumer (C2C) marketing facilitates the transaction of products or services between customers. It provides an innovative way to allow customers to interact with each other.  For example, through newspaper advertisement, customers can sell their assets like cars, rent a room etc. and other customers may buy their product. In both these cases, a customer sells products or services to another customer.

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About Aarif Mohammad Senior   Sr. Digital Marketing

224 connections, 4 recommendations, 532 honor points.
Joined APSense since, October 1st, 2018, From New Delhi, India.

Created on Nov 19th 2018 05:53. Viewed 1,133 times.

Comments

Jenna Choleman Senior  IT Head
nice information on different business models, appreciate this!
Nov 20th 2018 02:22   
Julia M. Advanced  Marketing Manager
wow, great info Aarif! learned a lot about different marketing strategies
Nov 20th 2018 02:28   
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