Designing Career Paths in Graphic Design

by ISSHU M. Blogger

A career in graphic designing can be an exciting way to combine technology, art and communication. Such skilled professionals are demanded in many projects within various fields, including marketing, advertising, digital communications, healthcare, etc. As one starts searching for jobs in graphic designing, it will be helpful for them to understand various career prospects and what different professions entail. It should also be noted that the tasks of graphic designers have also become increasingly complex, requiring a broader skill set than that needed for a functional specialist within an organisation. Nowadays, visual design literacy is concerned with formal aesthetics and more expansive notions of 'professionalism' regarding the knowledge and skills needed to operate as a graphic designer.

Career Paths

The ideal graphic designing career route starts as a junior graphic designer working in a creative company or an in-house designing unit at a large firm. From there on, they may seek to advance to a midweight designer, succeeded by senior designer, creative director, art director, and so on. But, of course, the best job for you depends on your interests, skills and career objectives. So here are some graphic design career prospects to explore as you begin your search:

LOGO DESIGNER

Logo designers produce visually compelling graphics and symbols to represent a company, product, brand or service. Job opportunities for designers looking to create company logos can be vast. They study the target demographic to obtain a strong understanding of what characters they find appealing and memorable. They can work as freelancers or full-time at advertising agencies, both of which require strong portfolios.

WEB DESIGNER

Web designers develop websites by creating individual web pages, designing page layouts and developing graphics for the website. They are also equipped for preparing the navigation menus, drop-down options and the website's structure. Employers seek designers with a strong knowledge of technology, website layouts, programming and graphic design.

UI/UX DESIGN

The user interface (UI) designer is responsible for ensuring every webpage or operational step of the final product follows the user experience (UX) designer's intent. UX designers design products, services and websites that are fun and accessible for users. A stable background is advantageous for merging a strong design presence with a functional technological interface or product.

MULTIMEDIA DESIGNER

Multimedia designers build complex animated images and videos using art and computerised animation software/programs. They can work in diverse fields, including TV or film production, set design or video game development. It requires creative thinking and unique, imaginative skills to develop innovative, fantasy designs.

Planning A Career As A Graphic Designer

If you possess an artistic eye, an interest in the experiences around you, an ability to communicate with others and an enthusiasm to commit to a lifetime of knowledge, then a graphic design courses could do well for your career. IIAD is one of the leading private design institutions in Delhi. It is renowned for its unique and modern curriculum, designed in close collaboration with Kingston School of Art, London. Its Communication Design course offers a multidisciplinary approach to design to ensure that the students have background knowledge of multiple subjects relevant in the sphere of Communication Design today. With their diversified knowledge and experience-based learning, IIAD's students are ready to take the next step and become conscious professionals.