Design a Responsive Website for Successful Business

by Simons Andrew Managing Partner

A Responsive Web Design (RWD) is an approach which is used to create websites that gives maximum user experience to any site visitor from any type of devices. It is also referred as the ability to change the size and orientation of a web page on various devices. It becomes a very important aspect for Website designers and developers to hold the user on to one platform and provide them a striking view and access on all sorts of devices from smart phones to any desktop devices.

responsive web designing

The RWD’s potential to create websites for all types of devices, streamlining the user requirements and providing better user experience is making the Responsive Design highly ubiquitous.

In the era of device fragmentation and multi screen environment adopting a Responsive Website Design and owning a responsive website has become imperative and a status symbol for any business organization as it delivers to the user an intelligent and intuitive experience across devices and multiple screen sizes.

The feature of RWD- of content shirking for mobile devices and growing for larger screen sizes is a major attraction for the business as it tends to save time and cost.

Responsive design is bound to go main stream with many small/medium and large business organizations are embracing RWD as they fore see a huge wave of online users entering into the markets.

The ranking of a website on various search engines highly depends upon how well the user browses on a desktop, laptops, tablets or any mobile devices. Sites ranking high perform equally well on these devices. A high ranking web site aids in success of a business.

These days’ mobile versions of websites are becoming more popular. Be it reading e-books on the mobile, accessing e-commerce website, online purchasing, tracking and browsing various websites; users demand an easy and pain free experience and a well designed responsive website.

Owning a responsive website by any business will give a positive indication to their clients that the business is keeping up with the latest trends of technology and it is focused on the customer satisfaction.

Business can focus on bringing more flexibility and compatibility across different types of device, operating system and browser. Business can reach more users through more devices, since there is only one site that has to be optimized across devices, thus Responsive designed website offers usability and flexibility as it can adapt to different screens.

It is very obvious that if the users/ customers are facing difficulty in accessing a website from their smart phones or any other mobile devices will switch over to other websites or rather to say a business competitive website, in such cases the business losses potential customers. Hence the business investing in responsive website will be a smart and productive move.

To sum up, we can confidently say that the era of Responsive Web Designing is here to stay! As various studies clearly indicate that responsive designs are efficient and works well with any business organization when compared to the traditional desktops designs. The upsurge in RWD has motivated B2B site to grab the attention of the users/ potential customers by, embracing the concept of ‘Responsive Design’ to succeed in their business.