Deploy Sales Automation System for great business benefits

by Swarna Shukla Writer

Sales department is the back bone of any company because it generates revenue. As companies strive to increase sales for their overall growth, they need to create and work according to a sales mechanism for conducting day to day sales activities, in order to achieve their selling targets. With the advent and growth of the IT sector, software enterprises have come up with Sales Automation Systems, which streamline the entire sales process, resulting in great business benefits for the companies using them.

Sales Automation is a technique of using software and tools to automate the entire process of sales, including order processing, contact management, information sharing, inventory monitoring, order tracking, customer management, and sales forecast analysis, besides evaluation of  employee performance as well as monitoring the sales teams. Along Sales Automation with making the sales process seamless, it also monitors and manages working of the entire sales department.

In fact, sales automation is an important part of the versatile Customer Relationship Management (CRM) platform, which takes care of many other aspects like marketing, reporting, analytics etc. Most of such systems help and assist organizations in the following ways :

Setting Up a Scoring System

A scoring system can be set up in the sales platform with the tools provided in it to award marks to various activities and behavior trends of the visitor, like time spent on website, number of pages visited, open rate of mailers, interaction on social media, repeat website visits etc. Total marks obtained will be the score of the prospect, based on which further sales pitch can be made.

Turning Contacts into Customers

All contacts of the enterprise, whether gained through the online or offline medium, can be segmented and prioritized as per their needs. Their engagement can be tracked, and then customized messages can be sent to them for turning them into customers.

Reduced Turn Around Time

Since most of the documents like quotes, specifications, terms and conditions, etc are stored in the automation system, the turn around time reduces drastically while responding to customer queries, which ensures a quicker revert from the customer too.

Auto Lead Assignment

Leads coming from web, chat and email, automatically get assigned to your sales and marketing teams so that you overcome the hassle of manually assigning them to resources, thus saving a lot of time.

Lesser Chances of Errors

Since most of the data is already stored in the system, and is customized as per the requirements of the client, chance of errors is considerably reduced, resulting in no ambiguity for the customer, and fast closure of deals.

Integrated Telephony

The integrated Click-to-Call feature in the software, allows you to make calls directly to your contacts and register the history of conversations. You save huge costs spent on making phone calls otherwise from different sources that are difficult to tap.

Faster Sales Process

With the all round automation, the sales process becomes much faster and accurate, resulting in more sales and increased revenues.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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