Articles

Defining Digital Marketing

by Manoj Singh rathore Digital Marketing Head and Founder

We have been hearing a lot about digital marketing these days and how it is absolutely necessary to have one for almost any business. The same as how internet users grow minute after minute, new and traditional business owners and brand managers are now exploring online opportunities through running a digital marketing campaign.

Here comes the tricky part: therefore many sets of information are all available online that it has quite a challenge to filter out both the good and accurate definitions to reach in a single complete and substantial definition. In fact, whenever you type in the phrase "Digital Marketing" in Google, you will see around 504,000,000 results. That could mean millions of varying interpretations and definitions about precisely the subject.

A good number of blogs and websites would say that digital marketing or online marketing is actually a sort of marketing and sales approach that involves the use of popular and authoritative online channels and websites such as Facebook, Twitter, LinkedIn, etc. in promoting a product or service; such approach increases traffic and popularity for their website and ultimately to their business. Therefore, online marketing as others would state may be the type of marketing that enables a business to reach a mass audience in the shortest possible time using popular online platforms.

Aside from appearing in popular social media pages, others closely associate online marketing using a dominating online presence. A dominating online presence is usually determined by the webpage's rank in the popular Search Engine Results Page (SERP), such approach is known to as Search Engine Optimization.

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On the other hand, other practitioners focus on the "ends" and also the outcome of the campaign in defining digital marketing. They say that it really is but one of the most convenient methods of measuring online sales and conversion of website visitors. Because of the technology involved, business people are able to easily measure how they score with their target consumers. A great deal of software and services (for free or for a commission) are being agreed to accurately measure website strikes, unique page views, enjoys, stocks, comments, Tweets, and maybe sales. As a result of the internet, online business owners can now conveniently measure their reach in more detail, so they would know if your campaign is working as planned.

While most of explanations mentioned above are correct, each is just an aspect of a much greater and more complete definition:

We define Digital Marketing as being a branch of marketing that makes use of integrated digital technologies to disseminate communication that is targeted and measurable with the end goal of acquiring and building relationships with new and existing customers.

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If you carefully disect the definition above you may find that each word used is indispensable in determining the authentic essence of digital marketing. Through integrated digital technologies, businesses can promote their campaigns and reach the masses with a couple of clicks.

This type of marketing campaign ought to be integrated in such ways that multiple paths are utilized in a harmonious manner to work towards one goal - to reach and communicate to a "targeted" online market. With the chance to participate and build a solid partnership with the consumers as the most crucial benefit of running a digital marketing campaign, businesses today have the ability to interact and connect with consumers real time.


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About Manoj Singh rathore Professional   Digital Marketing Head and Founder

401 connections, 57 recommendations, 2,071 honor points.
Joined APSense since, November 6th, 2012, From New Delhi, India.

Created on Dec 13th 2017 03:56. Viewed 489 times.

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