Decoding Your Website from the Eyes of Google

by Sifat Arora Content Marketing Specialist

Wouldn’t it be nice to get a sneak peek into the wondrous brain of Google? To know what actually comes to Google’s mind while reviewing a website before designating a page rank? Digital Marketing company, without any doubt, have a bucket list of do’s and don’ts which could earn a respectable placement on the search page lists. Some of which include mapping visitors’ online behavior and habits, the time consumed by a website landing page to launch fully, uniqueness of the content and the elements of visitors’ interests it should carry.

Through this blog, we are attempting to provide a self-check list which would enable the website owners to identify what steps could take them to the Google’s good books while others would give them a descriptive idea in what way a leadingSEO service provider could optimize profitable strategies.

How Google ‘measures’ the ‘standards’ of a website

There are obvious guidelines, as prescribed and promoted by best digital marketing companies, but there is more to it. Let’s decode them step by step –

Content that is unlike anything else

Yes, a unique content that is exclusive and distinctive is what Google prefers serving to its million users. Unique content, here should not be matched to slightly different sentence structure fitted with synonyms or words suturing a sentence. This fact is also a part of the content marketing service provider’s rulebook.

If the content is well thought out, researched and embedded with creative inputs then chances of the branding of the content on reputable websites, blogs or forums diversifies. If a content is used as referential on other platforms, then it will surely bag some scoring points from Google.

Another tricky part of creating and uploading ‘unique’ content is, it should match the query keywords searched by the user. Now the question comes, how could Google predict whether the content was useful and resourceful for the user? Simply, Google tracks the keywords user searched immediately after. For different keyword searched, it establishes that the website visit was satisfactory (in relation to the keyword searched earlier). Similarly, if footprints of the user are in the complete different direction (to what it earlier searched for), it implies that the first visit to the website was fruitful.

Second, comes the accessibility of the content. The kind of device a user might use to visit the website can never be designated and thus, Google prefers the website that does not hinder the user experience due to the diversity of access devices and even the internet type. Third, content should and must have textual attributes. Which means, if visuals are prioritized over text content on a website, it is important that <alt tags>should be fitted well with each visual.

The secret – How Digital Marketing Companies identify what Google has determined by reviewing website performance

Top SEO companies in India have proven techniques and tips that could ensure the standards of a website are maintained high, according to the Google. But that requires an understanding of these measurement tools. Raw bounce rate, site visits, time spent viewing the website – these are the general parameters but, these could not be entirely dependable after all.  If a website is able to disperse the information a visitor is looking for in a matter of seconds then most likely he/she will bounce back and move on to next online activity. Similarly, the maximum time spent on a website doesn’t entirely imply that the user was satisfied with the visitor necessarily got the information he/she was looking for. For instance, the website could be a web of content and the visitor is spending the time to figure a way out. These, do not qualify the Google standards of a website.

So, instead, the internet marketing company should be looking at – the total number of visits paid by the online users on the landing page as well as other service pages. The number of shares a content has received on the social networking websites, forums, and even bulletin boards. Because only a quality content that holds the human interest would be so diversely placed online.

So, instead of blindly following the age-old trends, it is preferable that SEO service provider companies look deeper and beyond the constrained walls of already established guidelines.

Source-http://www.pccwebworld.com/blogs/2017/10/10/decoding-your-website-from-the-eyes-of-google/

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Created on Jul 12th 2018 00:36. Viewed 247 times.

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