Death of Old SEO Tactics and Rise of PR & Social Media

In the current time, social media has become such a part of our life that can never be avoided. Following the same structure, all the internal and external SEO techniques of Google are gradually changing to include more of the social strategies.

Traditional SEO Tactics

Since the beginning, all the SEO tactics have been divided into the black hat and white hat techniques. Black Hat activities are the villainous practices that are strictly penalized under Google. On the other hand, white hat practices are the most subtle ones which follow the guidelines of Google. Google recently made the “Penguin release” that is a cryptogram term for the algorithm that reduced search engine rankings of SEO companies who were using outlines to falsely upsurge their rankings.

The game of SEO

Search engine optimization is basically a game which pushes your valuable content higher in the Google search engine. Google have always emphasized on the generation of the real content that people actually wants to read. If Google doesn’t bring you the most relevant content when you search it simply mean that they aren’t doing their job.

Shifting the Focus towards New Dimensions

Google decided to change the focus from ‘backlinks’ towards social media’s likes, follows, shares, tweets, and comments. This discreetly specifies that originally Google used to consider that if you are linked to a website then it should contain valuable content. Nowadays Google looks to consider that if you encourage content with social media it is more symbolic of relevant content and less likely to be forged. Hence, it is hardly about the links anymore, it’s about the system of assignation on your site. It’s about social “shares”, and you can’t fake easily. Now social signals are a much greater part of the Google algorithm.

The reason for Change

If you generate content and place it all on the web, sponsoring and linking your website, it is obviously counted as fake. It is the desperately hostile marketers that always ruin it for everyone.

It’s the Hub spot strategy of great blog content with a huge opt-in audience of social groups. It’s your personal style with strong industry research that people follow, and, of course, its old-school PR. PR has made a full-on 180-degree swing. Now PR is decisive because it is about who you really, know. It’s the thrill you produce. And how much value you provide to your community of followers in return.

Conclusion

So great content is king, and communities of avid followers make the king. Google is pulling the rug out to provide better search for their audience. They are steering out the forgers. Now it must be genuine and treasured content with and lots of community value and interaction.

Invest in such content which should meet up the requirement of your audience. Follow those SEO practices which can help you in reaching your target in the most efficient way. Invest time in preparing the final picture as it is going to decide the faith of your company among the audience. Try to work with those SEO companies who are advanced than others and believe in walking with the trend.