Dairy Products is Expected to Fuel the Africa Dairy Products Market: Ken Research
by Ashish Kumar Market ResearcherSudan was the major revenue
contributor Africa dairy product market in 2015 owing to the high consumption
of tea and coffee leading to high demand for processed milk and awareness among
people about benefits of dairy products.
Innovation in
dairy products, new product launches by the global giants in Africa dairy product
market, acquisitions of small players by the global players, and marketing
initiatives by established dairy product manufacturers are the major factors
which are driving the dairy product market in Africa.
Dairy products
used in Africa post liberalization of dairy sector was limited essentially to
raw milk and pasteurized milk, but with the modernization in the industry and
entry of new market players, consumers can now easily access to wide range of
processed products, such as UHT milk, fermented milk (or traditional sour milk)
and dairy products such as butter, cheese, yoghurt, milk powder, ice creams and
so forth. Dairy product market in Africa has shown innovation in its product
line with the introduction of various types of new products such as flavored
milk, sugar free milk, fats free cheese designed for special population segment
such as high protein rich cheese for children and low fat cheese for health
conscious adults.
The major
examples of such innovative products launched in Africa includes, Fan Milk
launch of frozen yoghurt and Nutricima launch of Yo Classic yoghurt for health
conscious consumers in Nigeria. The companies innovate their product to attract
large number of consumers and expand their brand among the masses, hence
driving the market.
In 2015, on the
basis of products, processed
milk dominated the Africa dairy product market owing to its high demand being a
highly nutritious dairy product. Processed milk is considered as most important
content for the balanced diet and the increasing awareness among the people to
remove the problem of malnutrition in the children has further increased the
demand for processed milk in the continent, providing domination over other
segment. Yoghurt has been observed to follow processed milk in terms of revenue
owing to its increased usage as a substitute to desert.
The report titled, “Africa Dairy Product Market Outlook to 2020
- Inclining Demand for Yoghurt and Ice Cream across Africa to Boost Dairy
Product Market” provides a comprehensive analysis of the dairy product
market in Africa. The report includes the market share contributed by the sales
of different dairy products including processed milk, yoghurt, cheese, ice
cream, butter, flavored milk and milk powder. Further, the market in the study
is also differentiated by countries including Nigeria, Algeria, Kenya, Sudan,
South Africa, Tanzania, Uganda, Ethiopia, and other African nations. The report
will help readers to identify the
ongoing trends in the market and anticipated growth in future depending upon
changing market dynamics in coming years. The report will aid existing dairy
product market players,
wholesalers, dairy co-operatives,
and the new entrants to align their market centric strategies according to
ongoing and expected trends in the future.
Key Products Covered in the Report:
Africa
Dairy Industry
Africa
Yogurt Market
Algeria
Dairy Market
Uganda
Dairy Industry
Africa
Butter Industry Size
Africa
Dairy Market Future
Africa
Dairy Powder Sector
Ethiopia
Milk Power Market
Africa
Dairy Products Market
Africa
Cheese Market Trends
Africa Ice
Cream Industry Growth
Africa
Processed Milk Market Statistics
Africa
Flavoured Milk Industry Competition
For
more information about the publication, refer to below link:
Contact:
Ken
Research
Ankur Gupta, Head Marketing & Communications
query@kenresearch.com
+91-124-4230204
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