Cutting-Edge Strategies for Successfully Rebranding Your Business

Whoever claims that rebranding a company is an easy process that doesn’t consume much time, either have never participated in rebranding or was part of a very bad one. Since most of us will have to deal with rebranding at some point of our professional careers, we can only hope that we’ll encounter it once we’re stacked with experience. With this in mind, here are some helpful ideas to help you rebrand your business this year.

Think whether you’re sure about this or not

The best possible solution for rebranding your company might be to not rebrand it at all. Perhaps the current design and workflow are just as good as they should be, and you’re just having biased second thoughts. It’s way more efficient to run a thorough analysis to make sure whether you need rebranding or not, as the consequences could be greater than you expect.

Set smart and clear objectives

Stay away from the people who say that planning isn’t that necessary - it most certainly is. Not only that you’re going to save a lot of time by setting smart and clear objectives in advance, but you’re also going to be way more efficient. Once you know both your short-term and long-term goals, it will be easier to focus towards accomplishing them.

Arrange a brainstorming meeting

The members of your company are like small pieces of a huge puzzle - all of them matter. Try getting all of your employees together and listen to what they have to say. Brainstorming is a very popular method that’s produced many great ideas throughout the course of time. Not everyone’s idea will be a world-changing one, but make sure that everyone knows how important they are and how much their commitment means to you and your company.

Work in “sprints”

Working at full speed is a great way to fulfill your short-term goals, with regular checkups and reports, also helping you with accomplishing your long-term goal. There’s a major flow of information and content going on between employees, no matter what kind of project they’re working on, so you need properly trained professionals to take care of that. As this recent master course in visual design smartly puts it, each sign is followed by a certain reaction, and after each step forward comes a trade or exchange, so it’s tremendously important that these are always fair, constructive and interesting.

Don’t forget about your clients

Your company and employees are not the only ones being affected by the big change, as your clients will feel the change as well. Seriously taking their needs and thoughts into consideration while performing a rebranding can be a great way to keep your current clients and attract new ones. Make sure that, by the end of the day, your clients still know who you are, what exactly is your business and how they can reach you.

Prepare for the big announcement

Rebranding itself isn’t a simple task, but neither is announcing the news. Regarding this, rest assured that your priority should definitely be your current clients. Let them know that something big and new is about to happen, but that things are going to be better than before. The press might also want to know what’s going on, especially if it’s some big company’s rebranding, so be prepared!

The last day is not the last day

If the rebranding was performed well, it would mean that from the moment you launched your updated brand, you know precisely what to do and how to do it. Most of your target audience won’t even hear about the change on the day you launch it, but that’s completely expected. Stick to your new goals and activities, and the time will show what your hard work has accomplished.

In case you expected to see some magical formula for rebranding your company, this is not a place where you can find one such thing. These guidelines are here to help you go through this hard and time-consuming process, while paying close attention to the things that might get you to the rock bottom, or to the absolute peak, depending on how you handle things.

Report this Page