Custom Product Boxes

by Marylin M.Ray Recently completed BSCS from University of Managem

How Custom Product Boxes Can Boost Up Your Business Fabulously

When it comes to first impressions, there’s no denying that appearance of everything matters. When we look at something, our brains instantly respond, whether we intend to like the appearance or not. However, this holds true not only for people but for products, companies, branding, etc.

In fact, packaging creates such a statement that more than 50% of people said that they buy products more if they comprise premium packaging. (according to the Contract Packaging Association). So, the packaging can create a real difference in boosting sales and business. The question is, how? The following are three facts:

1. Custom Product Boxes by Inscribing Printing Options Can Improve Your Overall Branding Experience.

Always make your customers first unboxing experience great. However, in a minute, they can decide not only how they feel about their purchase, but how they feel about your brand as a whole. So, the first positive impression truly matters.

So, make your boxes look unique by imprinting certain information. Like you can imprint the details about the product, its usage, benefits, etc.

Furthermore, a blank box is basically like you have wasted the space. So, utilize this space by imprinting your brand logo or a tagline. However, this will not only advertise your business but will make your customers excited about the products inside as well.

In other words, leaving a product box plain is basically a waste of precious marketing resources!

2. Sending a Printed Product Box Can Increase the Legitimacy of Your Business

Believe it or not, your printed custom product boxes can help make your brand feel more lawful; therefore, if you receive a plain unmarked box versus a nice printed box, so you will obviously like the one which carries detailed information about the brand and the product. Hence, it will create loyalty.

However, recognizable product packaging that reflects the professionalism and quality of your brand can concrete your status as a trusted company. Thus, it also makes a memorable mark.

The great part is that customization of boxes is affordable. Thus, you can make it happen by hiring a reputable company.

3. Custom Shipping Product Boxes Can Increase Your Social Media Presence

You might be wondering how a custom box could possibly have any relevance in relation to your social media strategy. However, unboxings videos posted by Instagram influencers, bloggers, and celebrities that showcase themselves opening up boxes of products, are a branded form of influencer marketing. So, a quick search of the “unboxing” hashtag will reveal thousands of these trendy videos.

In short, no one wants to share a photo of a plain, boring brown shipping box on social media. So, make your custom product boxes aesthetically pleasing. However, an on-brand box that’s instantly recognizable can help enhance your presence on Instagram, Facebook, etc.

Further, do focus on having sustainable boxes for encasing your products. However, this option can be a fabulous boost up to your overall branding and social media presence.

The best part is that you don’t have to make a great money decision to have eco-boxes. However, there are budget-friendly options available in the market to have eco-friendly product packaging.