Creative Ways To Make Retail Store Packaging More Appealing

by Kristen White Blogger

A worry that all retailers have to face every day is ways in which they can boost their sales while keeping their operational costs low. An aspect that has always proven practical when thinking about this is product packaging, which holds the abilities to boost a business significantly. Creative packaging is many at times the missing link when it comes to reaching out to the market in the most effective way without stretching the operational costs. Retail stores, therefore, have in product packaging a tool that can be used to attain better sales with the least efforts.

When thinking about packaging, simplicity, and style must be perfectly balanced as these are the core elements that dictate the market reception. A practical way to actualize this is the use of a clear box for packaging food, jewelry, cosmetics, and small-sized electronic accessories, among other items. The super-clarity of these boxes is their greatest strength as it gives them a high-end touch that makes all items stored in them to look extra appealing. These boxes are equally easy to assemble and are lightweight, making them suitable for all retail stores.

A rule of the thumb when considering to use clear plastic folding boxes is to carefully make the selection between polyvinylchloride boxes, PET boxes, and polypropylene boxes. For food packaging, retailers must strictly use PET and PP boxes as they are FDA approved materials. All other items can conveniently be packaged in PVC boxes with retailers having the freedom to determine the size and patterns of these packaging materials. However, since they are not sturdy, retail stores can opt for cardboard boxes is they have to ship their products and want to have the confidence of a great unboxing experience.

Another simple but efficient packaging solution that all retail stores can embrace is the use of shrink film and plastic bags. These materials are loved for their versatility as they can be used to wrap lots of items regardless of their sizes or shapes. Shrink wrapping has, in particular, become the modern craze for retailers who have come to appreciate its ease of use and appeal when used to package products. Generally, the use of shrink wraps requires investment in heat seal equipment that facilitates the cutting and sealing of the films.

In the search for the perfect heat seal equipment, retailers can find great value by purchasing the handheld bag sealer that is loved for the fact that it provides cutting and sealing in one step. Primarily, hand sealers come in two categories, namely round wire and flat wire, which one can choose from depending on the needs at hand. The round wire sealer is suitable for sealing and cutting shrink films while the flat wire is highly recommended for poly bags. Hand sealers are primarily recommended for small volume packaging with retail stores that have bulk packaging requirements can opt for either L-bar sealers or I-bar sealers.