Content Amplification Strategy – An Effective Measure To Boost Your Business

by Nisha Gupta Executive in Electronics Industry

Your well-written blog, presumably best on a certain topic for desired eyeballs, is just one in over three million blog posts published daily. It is not your fault, because your focus was on creating quality content for the desired purpose, not on amplifying content to improve discoverability. Quality matters the most, but unfortunately, most of the content pages created fail miserably. If you too are struggling to attract quality traffic, then it is time to have a suitable content amplification strategy, to not just expand your reach but increase fruitful engagement. 

What is content amplification?

It is a process to expand the reach of your content by adding suitable “amplifying” signals. Frankly, there is no single hard-hitting formula or strategy of content amplification, rather a multidimensional approach to make your content piece a perfect signal in a noisy web. It is an umbrella term for multiple strategies to enhance the discoverability of your content page. 

It is not just about posting the finest copy written but using suitable tools to increase its visibility across all possible platforms. Whether it is a paid search, Facebook Ads, or leveraging influencers, your content amplification strategy has to play an important role everywhere. Here are some tested strategies that professional firms are effectively using to drive quality web traffic.  

Strategy #1: Mention relevant influencers 

Try to ask ‘who will share this and why?’ Finding an answer could push you to rework your content before publishing. Each content page is unique, so is the target audience and relevant influencers. If the content is well- aligned with perception, influencers will share your content to reach the target audience effectively.     

Strategy #2: Don’t hesitate to ask influencers to contribute

Frankly, this isn’t an easy thing to do, especially when you are running on a low budget. But it should not stop you from asking influencers to contribute to your blog. Your audience profile so is specific about deliverables. 

Strategy #3: Add value to influencers’ influence 

You have to offer real value to influencers so that they could come forward to expand your reach through sharing. Your value addition to one an influencer could help you attract others to help amplify content.     

Strategy #4: Extract content highlight to make it shareable 

We are living in an era of information overload, so you have to create contextually relevant content. The best possible way to do so is to highlight deliverables so that it could become sharable. So, focus on snippets that are easy to tweet. Even creating quotes that one could tweet in a relevant category could do wonders in the long term.  

Strategy #5: The Skyscraper Technique

It is all about having a bird’s eye view of developing a scenario in your niche. You should monitor content created by your competitors and make it much better with in-depth content and graphics. The core of this technique is in distributing content aggressively by using suitable tools.   

The list of content amplification strategies will continue to go on, as this is a highly dynamic space. You can also amplify your content using native advertising.

Sponsor Ads

• Ad Space Available - Rent it Now!

Created on Sep 29th 2020 23:58. Viewed 355 times.

Comments