Community Management vs. Social Media Marketing

With digital wave engulfing the industries and working sectors of all sorts, community management has become a hot topic these days. Brands are competing not only to get in the new customers but also to retain the existing ones connected with the company. And one of the best ways to simultaneously achieve these objectives is by developing engaging communities for them. With the concept being a new one, it is often confused with social media marketing but there’s a big difference between the two that the brands need to understand to get good results from the concerned PR firms. But before getting on the differentiation phase between community management and social media marketing, let’s get in deep insight about what community management actually is.

What is Community Management?

Sometimes it’s hard to get down to the exact definition of the term community management and it happens so because the responsibilities of the professionals involved in community management can be fairly fluid. Precisely talking community firms in Delhi and around the world bring the brand close to all the relevant communities, build relationships and create value for the brand as well as the community as a whole too. Community managers are there leading at the front to help the brands retain the existing customers and reach out to the new ones with ease. It might sound easy but getting it done in the practical life is extremely tough. And how the community managers tackle these stuffs and bring out positive results is the real crux of the job as expected by the best sorted community management companies.     

The Difference between the two

People have the misconception that community management is just a synonymous term for social media marketing but the two are actually different concepts. Social media marketers on one hand are assigned with the job to create and curate content for the brand. Their agenda is putting out content and getting it seen by the maximum amount of general audience.  While on the other hand, community managers get to use their real identity too. Instead of posting content as a faceless brand, the idea involved here is to use their own identity in building relationships and talking with customers.

Community managers are focused more on building a community and for which they actively facilitate conversations, whereas social media marketers are more into releasing content into the wild.

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Created on Mar 28th 2018 07:33. Viewed 537 times.

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