Common And Damaging Web Design Mistakes

Creative web design is all about creating a site which will go out into the world and represent your business. Its strong points will be assumed to be your strong points in general, and the flipside of this is that any faults inherent in the website will create an air of unprofessionalism and sloppy business practices. This may seem unfair, but it’s the reality of the online world, and a web designer in London will know just what the all too common but easily avoidable mistakes consist of:

Dense Blocks of Text

The way in which people read text online is different to the way in which they read traditional print mediums. Large blocks of unbroken text will be off-putting and forbidding. Break up your copy into smaller, more easily digestible chunks for ease of navigation.

New Browser Windows

Any ecommerce web designer with experience will know that forcing visitors to browse via newly opened windows is a bad move. Doing so will clutter the desktop display of the user and render the ‘Back’ button inoperable, thus making movement around the various parts of the site difficult and confusing.

Unnecessary Latest Technology

Creative web design isn’t about merely cramming your site with all of the latest, cutting edge technology. Most users won’t realise or even care if your technical specifications are at the leading edge of travel website design, to take one example, just as long as researching, planning and booking their trip has been made as simple as possible.

Animations – scrolling text etc

Anything on your site which moves, such as an animation or a line of scrolling text, will distract the eye of any visitor and make concentrating on the actual content of the text much more difficult. As a rule, anything which is likely to irritate the average visitor is to be avoided, and any web designer in London with a good track record will be aware of this fact.

Visited Link Colours

There are simple facts of searching the web which users have grown to take for granted, to the point where they become almost instinctive. One of these is the change in colour of links which have already been clicked on. Any temptation to play around with this convention for the sake of novelty should be resisted as it will detract from the intuitive nature of good web design, which is the Holy Grail for any UK website designer.

Slow Downloads

The speed with which modern, Wi-Fi equipped, broadband enabled devices work has engendered a strong degree of impatience in many web users. Cramming too much content onto the pages of your site will result in a slow download time which many users will regard as the perfect excuse to close your page and look elsewhere.

Contact details

Ensure you include contact details on your website. No matter how hi tech things become, the knowledge that you have a geographical location, complete with land line, will reassure the casual visitor that yours is a site and therefore business to be trusted.

Difficult Navigation

Good web design in London, or elsewhere, should, to a degree, become ‘invisible’. The visitor shouldn’t be thinking ‘What a well designed site’ because they’re too busy looking around and enjoying the content. Making sure your site is easy to navigate is something which a first class UK website designer will place at the very top of their priorities.

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Created on Sep 24th 2012 06:26. Viewed 136 times.

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