Coca-Cola – A Brand That Has To Build Its Market With Strong Plans And Strategiesby Alexander A. Digital Marketing Consultant
Coca-cola is an ever-evolving both strategically via a growth plan for sparkling and still beverages that focuses heavily on driving revenue and through a structurally accelerated plan to re-franchise company-owned- bottling territories. By executing a set of strategic priorities that are established in late 2014, the company is moving in the path to adapt to macroeconomic realities and shifting consumer taste and coming back to its original model of building strong brands that created customer value and leading a global franchise system. Here are the two competitive advantages that coca-cola offers to you.
Taking the franchise of coke bottler in India has a competitive cost advantage when the firm is able to deliver the same benefits as competitors but at a lower cost benefit that exceeds those of the competing products. Thus, this competitive advantage enables the firm to create superior value for its customer and super profit for itself and its franchised bottlers.
Differentiation of a firm is achieved when it diversify their product line and present something unique that is valuable to buyers beyond simply offering a low price. Coca-cola has diversified their product line from a carbonated beverage to still beverages and mineral water. People who have taken the franchise of Kinley water bottling companies in Kolkata has seen a fast movement of the profit graph from the time the product was launched in Kolkata.
Apart from the above two advantages, Coca-cola has its own key success factors that have been discussed below:
Strong Global Presence
The secret behind its dominance in the beverage industry is its worldwide reach in more than 200 countries. It’s well marketing strategies and global tactics have led them to this position.
Coca-colas bottling structure also permits its partners to take advantage of the immeasurable growth opportunities all over the world. The coke manufactures concentrate is later sold to licensed coca-cola bottler all over the world.
High Utilization of Fixed Assets
Coco-cola bottling system permits it to operate on a global scale basis while they preserve a local approach. The bottling companies are locally operated and owned by autonomous business persons who are authorized to trade with the brands like coca-cola. Though coca-cola doesn’t have the complete possession of its bottling system, its major area of revenue generation is the sale of concentrates to the bottlers.
Breadth of product line
The company has occasionally launched other cola drinks other than the coke brand name, the franchises in different countries offer different product line.
Hence, Coca-cola because of its smart marketing tactics and plans will always dominate the beverage market.
Created on Oct 11th 2017 05:45. Viewed 451 times.