Chickens and Online marketing

by Paula van Dun Retired

This article is not about selling chickens online. Although a lot of chickens are sold there that are supposed to lay the golden egg.

I happen to have some chickens in my yard. They are so old they do not even lay eggs any more, neither golden ones or normal ones.

Recently it struck me that my chickens have a lot in common with a lot of wannabee marketers.

Every morning they flock to my kitchen door (the internet) and wait for their slice of bread (opportunities).

Something strange happens every morning. My white chicken (internet guru) is always the fastest. All chickens run after him trying to get a piece of it. Every morning my white chicken does get away with the largest slice.

The stupid thing about it is that there are enough slices for all chickens but they completely ignore the other slices of bread I throw in the yard. Instead they chase the white chicken for crumbs.

Another resemblance I noticed. When my chickens see a glimpse of me at the kitchen door they come running to see if there are any more goodies coming. This week my son appeared at the kitchen door. He had old cake instead of old bread. Not only the chickens ignored my son completely they also ignored the slices of cake he threw out in the garden. Only one chicken was smart enough to check it out. That chicken sure hat a full belly that day!

There is one difference though between chickens and online marketers. Marketers have larger brains than chickens I would say and can learn from their mistakes. They can try to become the white chicken or simply go for another slice of bread instead of chasing crumbs. Why don't they I wonder.

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About Paula van Dun Retired

5,279 connections, 88 recommendations, 13,330 honor points.
Joined APSense since, October 3rd, 2010, From Kuşadası, Turkey.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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Comments

Mellisa L.

Lash Artist and Content Creator
Interesting perspective. There are a lot of people online who follow blindly then complain that they can't make money, or it takes too long and just quit. The thing about those chickens following the "guru" is that they just make the "guru" more money in the long run.
Apr 4th 2012 10:24 2 Likes

QueenHajar Akanqi

Entrepreneurship
Well Said Mellisa! Thank you Paula, very funny :-]]
Apr 4th 2012 19:30 2 Likes

Joe Sansoucie

Advertising Your Business Is My Business
Yes complaining happens daily in our industry and the word work or learn seems to send them to the hen house, lol. :-)

Great article Paula.
Aug 22nd 2012 06:55 2 Likes

Warren Contreras

Old Retired Guy
Paula this is an amazing analogy and so accurate, I wonder how many people will make the connection with real life?
Apr 8th 2014 09:43 2 Likes