Challenges Faced During Magento E-Commerce Development

by Rob Stephen getaprogrammer

Read this article to know in detail about the common challenges faced during Magento E-Commerce development. Hire expert developers from the company for Magento development in Sydney for the best services in this field.
Magento has evolved to be one of the most preferred platforms for E-Commerce stores. Credited to all its advanced rich features, today it powers almost 30% of all the websites globally. Beginning an online store on this platform with the help of the Magento developer in Australia is not complicated at all given its flexible performance and adaptable functionality. However, while doing so, most of the online retailers face some common challenges from time to time.

The difficulties faced during setting up an online store on the Magento framework often hampers the performance of the store. The issues which when encountered can invite further troubles which can bring down conversion rates and also reduce the total number of sales. These challenges are mentioned below in detail.

1. The website is not visible in Google results

Acquiring a position in Google is very crucial for the success of any online business. In the world of E-Commerce, establishing a prominent presence is required to increase the reputation and therefore the sale of the store. There are several factors responsible for this condition and the challenge is to overcome them one by one.

Solution: One should always make sure to implement the right Search Engine Optimisation tactics so as to achieve good SERP ranking. The optimisation of the website is also required to increase the loading speed of the website pages. One can do the following for their Magento website - Admin Area > System > Tools > Compilation > Run Compilation Process.

Next is leveraging and pushing forward the content marketing tactics almost regularly. One should post all relevant and informative articles on the website, update their products from time to time only to reach their objective in no time. Making correct usage of the social media pages is also important to be able to connect to the audiences globally. Lastly, adopting the latest technological trends will yield vital results for the business.

2. Slow website speed

Often the merchants of the E-Commerce store attribute the poor speed of their website to the slow loading speed of the web pages. This is another significant yet common challenge that hampers the performance of the online store. Although the platform of Magento shows extensive functionality and is also structured for rapid modifications, overworking and saving lots of data can often cause a compromise with the speed.

Solution: One of the best methods to resolve this issue is by seeking help from an experienced developer from the Magento development company. While optimising the website is the primary means of solving this issue, there are other possible solutions too like migrating to the latest version of Magento, clearing all the cache, discarding any additional extensions or plugins etc.

3. Problem with logging into the admin panel

Oftentimes, entering the wrong username and password can cause trouble during logging into the admin panel. One of the major reasons behind this might be that the store is unable to store cookies. This problem can erupt post-installation of the website. One should also remember that the localhost is not the real domain which is why most browsers do not store cookies for that particular domain.

Solution: As the owner of the E-Commerce website, he should check whether the login credentials imputed are correct. Besides this, one can also edit the Varien.php file for better results.

4. Data and security issues

Another common challenge faced by the Magento E-Commerce stores is regularly checking for updates regarding security and ensuring that all the security patches are exactly intact. There will be new updates from time to time and most of it is announced on the site itself. As the owner, it is vital to ensure that the concerned website offers all its users with adequate protection against personal and professional details along with financial ones. No third party should get access to this information without permission.

Solution: While most shopping websites use shared hosting only with the aim to reduce overhead expenses, it is mostly suggested to go for a dedicated hosting server with concrete plans so that it is more secure than the shared ones. Also installing the premium extensions from the Magento marketplace ensures that complete security is provided for the website and its users.

Rob Stephen is an experienced Magento Developer in Australia associated with a leading company named GetAProgrammer. With years of experience, the author has written this article to elaborate to the readers about some common difficulties faced during Magento E-commerce website development.