CAUSE MARKETING

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Cause marketing refers to the type of the marketing which involves the combined effort for profit product or the business which benefits the nonprofit organizations like for example charity or supports the social cause in some way. cause marketing works with the objective of two things of helping the profit and nonprofit organization with the mutual benefit of both the parties. it also serves business, social and environment goals.

The main reasons that the companies do the cause marketing are to differentiate the products, engage the customers to switch the brands, increase sales or customer loyalty. Cause marketing is very different when we compare it from the corporate giving as it involves specific donation which is tax deductible while the cause marketing is marketing relationship that is generally not based on the donation.

You can learn more about the cause marketing by digital marketing institute in delhi and also digital marketing course from Techstack.

Benefits of the cause marketing

The most important benefit of the cause marketing is the increased ability to promote the nonprofit organizations by spending huge financial resources for their benefits. It has the increased ability to reach the supporters and the viewers from the help of the customer base.

Other benefits of cause marketing are the strong and the positive public relations and improved customer oriented relations which help them to have the additional marketing opportunities and the strategy to make more money.

All the benefits occur because this marketing model gives the target audience the feeling of easiness which gives the cause marketing model the extra added ability to attract and retain customers.it also gives the exposure to the new customers and the audiences.

The further advantage of the cause marketing is the customer loyalty and the customer relations as all the customers attached to the knows the fact that these organizations are on the run to create the fair market in such a dynamic environment or market where all the companies are only money minded.

Disadvantages of the cause marketing

The one of big disadvantage of the cause marketing is the total cost and the donations which will ultimately effect the profits of the organization which creates the negative impact in the time of the recessions where the disposable income is low where all the customers avoid paying the premium price which further results in the loss of the sales.

Second dis advantage of the cause marketing is the development of its brand image which sometimes creates the reverse impact on the nonprofit organizations as now they have come under the media limelight and the operational costs and the salaries which are to be paid are too high. The media world has now shifted its attention and has started to examine this particular sector.

The nonprofit sector with the false and the damaged reputation can cause the problems for your company product which they are looking to advertise and promote. In this case, the customer shifts their willingness and the curiosity to the competitors brand or the product and starts avoiding the charity brand which according to them are not making the best use of their spent resources.