Can Facebook live videos help in getting better engagement and reach?

by andrew n. Manager

Even a middle school kid knows the importance and use of search engine these days. So, improving SEO (search engine optimization) efforts for website rankings has become critically important. This is where the video content comes into the picture.

 

Can video content drive more traffic towards your website?

 

As per Nielsen's Total Audience report, viewership of TV channels is declining due to online video streaming. The latter’s viewership is growing at an astonishing rate.

 

Even developing countries are witnessing the 4G boom. Due to the availability of high-speed internet offered by mobile networks, the video consumption has gone up. So, videos can help companies to take their content marketing at the next level.

 

May it be Instagram, Facebook; Snapchat, or even YouTube, live videos can attract and keep people engaged.  From local to global brands, everyone is using the live video storytelling format.

 

Search engines like Google give the best rankings to news stories, and articles that are fresh and most relevant to the keywords entered. Live videos are crisp, most up-to-date, and this is the reason search engine spiders find such content most relevant. 

 

Facebook live for better engagement

 

Just like Google search, even Facebook's algorithm keeps on continually updating. However, it is clear that compared to images or other types of posts, Facebook videos, especially, live videos get better engagement and reach in the news feed.  Visit the Facebook page of any brand, and you would find that videos manage to engage a higher number of viewers.

 

Page's followers also receive a personal notification whenever a page starts a live video. It is probably one of the most prominent factors that help in getting better engagement levels.

 

Live videos also get the privilege of appearing first in the newsfeeds of all the page’s followers. Facebook live as well as videos need a different content strategy compared to YouTube videos.

 

Facebook videos automatically start playing (unless the user has deactivated auto play) without a sound. The viewer needs to click on the video to get the audio. So, the video needs to be visually compelling enough with animations and flashcards.

 

Keeping viewers engaged for a long time is essential for improving its organic reach.  Audiences will share, like, and comment on the video only if they watch it with audio from start to finish. You can get in touch with the Best Digital Marketing Agency in Mumbai and discuss a video content strategy that best suits your business.

 

Short Facebook-live interviews with industry experts

 

Trending topics already have a social following and jumping on the same issue with live streaming can help in capitalizing on such events.

 

Arranging a live interview with a well-known industry expert can help in improving your company’s as well as the leader’s social media presence. Such discussions can also assist in boosting the overall SEO campaign.

 

Live interaction can help the viewers understand the interviewee’s realistic views on the given issues. A high level of engagement can be achieved with short interviews.

 

You can easily create a loyal viewership if you start offering such interviews on pre-specified times. 

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Created on Sep 20th 2018 03:18. Viewed 368 times.

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