Business Trends for 2022 – How They Inspire R&D - TS Partners

by Liz Seyi Digital marketing manager

With our eyes set ahead to next year, your business has plenty of opportunities to invest in research and development.

Covid-19 has proven that the world can change in an instant, and it’s the companies that know how to adapt that stay afloat. We live in an era where research and development have never been so important. The new trends expected to come in next year are worth considering and evaluating when looking at the future of your business. With the government offering R&D tax credits to those who try and innovate, there has never been a better time to invest in new ideas.

Big Business Trends in 2022

TS Partners has gathered the biggest trends for small businesses this coming year. SMEs form the backbone of R and D tax credits, and these new trends offer great scope to trial new ideas and products. No matter what sector you operate in, we’re sure you will be affected by at least one of these trends, so get your thinking caps on and invest big in R&D in 2022.

Sustainability

Being sustainable is an ongoing trend that is becoming more and more prominent. Sustainability is moving away from being a trend towards being a principle, making it more important.

Consumers are more conscious and have access to more information than ever before. That’s why finding new ways of being environmentally friendly is crucial for businesses, and the pressures of immediate climate issues require businesses to up their game. In addition, developing efficient communications with customers and clients is essential to help reduce a company’s carbon footprint.

No matter how big or how small your R&D towards sustainability is, everything counts when it comes to saving our planet.

Employment Satisfaction

Employers are facing a new problem in 2022: employee satisfaction. The pandemic disillusioned many workers; furthermore, many jobs are becoming automated, further disappointing the workforce. One of the biggest challenges companies will need to overcome to be successful in 2022 is finding new ways of creating value for employees to maintain employee retention rates.

AI and automated processes can alienate workers, however, if done correctly, they can also make jobs more engaging. Having AI take care of routine tasks gives your employees more time to focus on more interesting and complex tasks. Researching new ways to use AI to make business more productive and increase employee satisfaction will be a big trend for this upcoming year.

Business Agility and Adaptability

Your entire business situation can change in a coin flip, as the last year has proven. It’s up to businesses to adapt and adapt quickly to survive. Many companies are looking at leaner management styles and other ways to make their business more efficient. 2022 is the year to invest in new management styles, procedures, and technologies to help businesses adapt to the new ever-changing global climate.

Genuine Connections

Social media is changing, and so is the way people interact with brands and businesses. The rise in influencer marketing is proof of this. Customers are searching for a genuine connection with a business.

Digital marketing is evolving, and companies will need to develop new ways of staying connected to existing and potential customers.

Flexible Work Hours

It’s predicted that flexible working will become the norm in 2022 for most jobs. Many industries have already adapted to the change, as evidenced by the many people who can work from home on their own schedule.

We will see a more extensive physical and digital space integration as workers who work from home find new ways to interact with their colleagues and customers. Companies will be looking to develop new ways of managing, facilitating, and allowing for the combination of the physical and digital space in the workplace.

Hybrid Events

The combination of physical and digital spaces will need to be further mastered to ensure the success of hybrid events, which are predicted to become a staple in 2022. Hybrid conferences that take place both online and offline look like the new way to engage with everybody.

Hybrid events open up opportunities to network worldwide thanks to the Internet. Being able to use this tool to your advance will be crucial for your business’ success in 2022.

Conclusion

There is no doubt that the world is changing, and it’s up to businesses to find new ways of delivering their services in this environment. Research and Development are crucial for your company to stay afloat. By implementing new strategies based on these trends, you’ll be able to stay ahead of the curve and gain a competitive advantage.

Furthermore, R&D tax credits are a great way to take the pressure off taking a risk to develop new methods and products. Contact TS Partners to find out how we can help you with your claim and subscribe to sta