Business Logo Making – Points to Remember

by Susan Mary Custom Logo Designer

There is a lot of power required for a graphic design to hold all on its own. The ultimate goal is to create something that is able to carry this huge responsibility. If you think that creating a graphically shocking logo is all you need to do to make it a standout, you are completely wrong.

Standout ability is just one component of a good brand identity but, business logo making process is not that simple. For a logo to function effectively, make sure that it makes a strong statement and in order to figure out the right statement you must figure out what you want it to communicate.

Understanding your meaning and value to customers and prospects will help you pinpoint what you stand for. For example, Apple’s logo reflects how the company thinks and how its products perform i.e. simplicity, artistry, and user-friendliness.

A logo should not only reflect the company for which it stands; it should reflect its target audience, too.

Once you’ve taken the time to understand what you need your logo to “say” and to whom it should mean the most, you can start directing a designer. Make sure you remember the following points during the business logo making process.

1) Keep it simple

Logos are used in various ways, on different platforms and in different formats and sizes, resulting in the loss of the finest details. In general, less is more and simplicity is more impactful.

1) Ensure Memorability

Memorability is the characteristic that influences the business logo making process. A logo should be easily recalled at a glance. After all, a glance is typically all your logo is going to get from most people.

1) It should be unique

Don’t settle for a me-too logo. Do a quick search of logos in your industry and look for patterns and avoid mimicking them.

1) It should be well-balanced

The best logos are designed by using principles of proportions and symmetry. Have a look at Apple’s logo and Twitter’s logo that are ensuring these principles.

1) It should be versatile

Your logo will be used in a number of ways and in multiple contexts e.g. pens, key chains, shirts, etc. So, make sure it is flexible and adaptable.