Articles

Business Benefits of Responsive Web Design

by Bhupendra Dwivedi Digital Marketing Specialist
Regardless of what industry you work in, a responsive business site plays a critical role in business success. Consumers don’t want to call companies for solving their queries. Rather want to find information online. Responsive web designs ensure no troubles associated with everyone accessing the information and services they need. Responsive designs let you see the following benefits.

  • Helping websites get higher search engine rankings.

Developers suspected that Google provides higher rankings to websites that use responsive designs. Google confirmed that it gives preference to sites that follow best practices for mobile-first indexing. Google had been experimenting with its approaches to indexing and ranking before prioritizing mobile versions over designs for desktop computers. Design for mobile and desktop users, let’s Google base your ranking on the mobile version. Responsive web designs ensure your website deserves preference and gets the ranking it deserves. It conforms to the requirements of diverse devices. There will be advanced assistance with SEO to work even when you make designs on a desktop computer.


  • A higher ranking ensures more traffic.

The website cannot succeed without a high ranking from search engines. 29% of people click on the top result while conducting a search for something on Google. 16% of searchers click the second result, and 11% click the third result. Hardly anyone bothers visiting the second page. Ensure that you’re adopting responsive web designs to make your website more competitive. The more attention from search engine crawlers, the more organic traffic you will get in return.


  • Reaching more consumers

Responsive web designs make sense for developers to use designs adapting to mobile devices. Increases in smartphone penetration ensure opening ways that will be cheaper and more convenient for consumers to shop with their mobile devices. People don’t need to sit down at desktop or laptop computers since everything will be available with smartphones. “Emerging economies” have high levels of smartphone ownership. 45% of people living in emerging economies have smartphones. These countries often struggle to build or maintain telecom infrastructures. People find that smartphones offer reliable access to the internet. With responsive web designs, people prefer multipurpose mobile devices over larger computers.

  • Shoppers using mobile devices inside stores

Most sales come from people shopping in your stores. But people don’t avoid the significance of mobile shopping. Some prefer using smartphones while shopping in your stores. Shoppers use their phones to read reviews before they’re even starting to interact with store employees.55% of shoppers use smartphones to find product specifications while shopping in stores. Again some 53% of shoppers search for deals on phones. The need for making responsive sites is that people use phones to find the information to compare and choose items.

  • Earning more money

Adopting responsive web design becomes even more obvious with the desire to earn a huge amount of money involved in online sales. About 40% of the month’s revenue comes from smartphone sales. So, there is a need for understanding the opportunities that responsive design creates.

  • Lowering your bounce rate

Standard, desktop-centric website design works on a mobile device. However, it’s worth noting that the content will probably load slowly and make it difficult to find what shoppers want to buy. Modern consumers do not like the idea of tolerating long load times. Looking for information instantaneously with the help of the mobile responsive site serves as a key thing with how Generation Alpha interacts with devices. Conforming to the preferences of the youngsters broadens your brand’s appeal.

Original Source: https://medium.com/@himanshssdn/business-benefits-of-responsive-web-design-cf766c497d7d

Sponsor Ads


About Bhupendra Dwivedi Senior   Digital Marketing Specialist

169 connections, 7 recommendations, 548 honor points.
Joined APSense since, February 26th, 2021, From gurgaon, India.

Created on Jan 19th 2022 04:44. Viewed 192 times.

Comments

Shanaya singhania Advanced  IT Trainer
Thank you for this valuable information
Jan 19th 2022 04:53   
Please sign in before you comment.