Building a Responsive Website Is The #1 Priority For 2018

Responsive web design was recently described as the hardest no-brainer in web development. It's a good description. We know why we need it, and we know it works, but the challenge is to keep up with technology whilst keeping it simple.

In other words, how do you combine amazing User Experience, quality content, eye-catching visuals, the latest features and cross-platform performance in one fast, easy-to-use website? The obvious answer is to hire a responsive web design company Sunshine Coast!

Building a responsive website is a skill. Those who do it best have studied and trained, and been doing it for many years. Quite simply, it's more cost-effective in the long run to hire a professional.

Mobile-Friendly Algorithm

The thing is, you can no longer put off having a responsive website. If you're not going to bother you may as well shut up shop and go home! You need a responsive website to attract and engage potential customers and improve your ranking.

This shouldn't come as a surprise.  Google introduced mobile-friendliness as a ranking signal in April 2015. A year later it boosted the mobile-friendly algorithm, making it abundantly clear it meant business. If you still don't have a responsive website by 2018, you're asking for trouble.

We are nowhere near the peak of mobile usage. In 2018, Google will introduce a new mobile-first index which will significantly impact search engine optimization.

Mobile First Index

Google collects information on every web page - this is the index. This is what it uses to formulate and display search results. Traditionally, Google mainly viewed web pages through the eyes of desktop users. Now it is making mobile pages the primary source.

As the major search engine, Google cannot be ignored if you are serious about doing business successfully. That means your website needs to load quickly and fully on a mobile device and be easy to navigate on these smaller devices.

Still not convinced? Here are some mobile usage stats you need to read. In 2018:

· Mobile devices will drive 80% of global internet usage (Zenith).

· 50% of the time users spend on digital media is on mobile apps (Comscore).

· By August 2017, there were over 3.5 billion unique mobile internet users (Statista).

· Users spend 69% of their media time on smartphones (Comscore).

Right about now building a responsive website must sound pretty good! For 2018, expect to see a decrease in the use of large images on websites. Your responsive web design company Sunshine Coast is likely to talk to you about 2D website design. Using graphic illustrations, smart typography and colour, eye-catching 2D designs deliver much faster load times, which means an improved User Experience.

We'll also see more use of micro-interactions, which will definitely be an improvement. Currently, on many websites, when you click an action it causes you to leave the page or requires the page to reload. Not surprisingly, this leads to a high bounce rate. Using micro-interactions will stop users getting frustrated and websites losing visitors.

The facts are there to show that building a responsive website has to be your #1 online marketing strategy for 2018.

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Created on Nov 28th 2017 03:30. Viewed 501 times.

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