Bringing Theatre to a Younger Audienceby Marc T. Romero Business Consultant, Marketing
Whilst many may have predicted that the advent of cinema would herald the beginning of the end of theatre, the evidence has demonstrated that the stage continues to endure. Indeed, in many of the metropolitan areas of the world, theatre has undergone something of a resurgence with actors increasingly seeing the live format as a way of making their mark in the profession. Whilst it is undeniable that there is more money and glamour to go with life in Holywood, the self-satisfaction that thespians have in appearing in a live production goes a long way in keeping many big-name actors on the stage.
As such it follows that in many big cities around the world, theatre is thriving. In London and New York, visitors will flock to see productions that may feature actors who are also appearing in a blockbuster on the silver screen that week. Away from these areas of high population, are regional theatres in such a strong position?
The answer is often mixed. Whilst a number of theatre companies continue to enjoy good reputations, keeping their loyal fan base and encouraging new generations to become regular theatre-goers; sadly it is true that the theatre has had, on occasion, a battle to attract a younger audience. There is no doubt that theatre cannot compete with cinema when it comes to pricing - it is just not feasible for theatre halls to match the fiercely competitive pricing that film houses can pursue. However, in recent years there are encouraging signs that demonstrate theatre bosses may be finding the right formula to attract first-timers to watch plays.
Often, heavily discounted tickets can be purchased by those under the age of 26. Couple this with the fact that a trip to the theatre can make for a pleasant night out - at the interval viewers can order a glass of wine to enjoy before heading back to the auditorium - and it is easy to see how those who may have initially been put off, decide to return again and again.
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Created on Nov 10th 2018 06:31. Viewed 63 times.
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