Bring huge conversions with simple tweaks on WooCommerce store

by Anuj Sharma eCommerce Developer

Bringing conversions on your online store is a must to be fruitful for all your business efforts. And, WooCommerce store development proves to be quite supporting when it comes to optimizing your online business for the same. There are multiple ways that you can consider while optimizing for huge conversions. Let’s dig in.

• Cart & Checkout Features

For past several years, cart abandonment has continued to harm many online merchants and being a prominent reason behind low conversion rate. A moderately huge percentage of digital shoppers usually abandon their checkout process for one or another reason. So, you tend to lose sales as well as your potential customers.

Some of the crucial areas of your whole checkout process are inclusive of cart page, efficiency, security, and payments. If we consider the security aspects, it directly relates to the SSL certificates. You may have noticed some of the websites take you to another domain while processing the cards. The major reason behind this is the deficiency of SSL certificates on it due to which it is considered less secure.

Additionally, the complete checkout process should be simple and easy to follow rather than having complex modes of registration and many pages to fill in the details. WooCommerce offers you a wide range of extensions to achieve the best of cart & checkout features and you can ask any Woocommerce developer do the implementations for you.

• Merchandising

Merchandising plays a crucial role when it comes to grabbing the attention of your eStore’s visitors. An efficient homepage merchandising is the best option to achieve so. All you need to do is take a full advantage of latest web design trends while showcasing your products. You can follow some of the trending merchandising rules as mentioned below:

- Display upfront offers on top

- Free shipping offers

- Sign up offer if any

Apart from homepage, other product or services web pages also play a vital role in it. You should include features like

- Zoom feature of any products

- Product videos

- Display every angle of your products

- Show product availability (1 left in stock), and more.

• Product Page Features

Many of us often spend a lot of time on web designing especially homepages of our online store. Though we forget the importance of other product or categories pages. They also contribute equally to the conversions.

A comprehensive listing and the basic product information that you provide to the customers contribute to the conversions. Below are some basic yet powerful techniques that you can follow to turn visitors into customers:

- Detailed product descriptions

- Call-to-action buttons

- High-resolution product images

- Product title

- Clear Add to cart or bag button

- Availability

- Size guide (if an apparel industry)

- Product rating & reviews etc.

• Search & Navigation

There has been a lot of discussion over eCommerce search and navigation for a great customer experience. Undoubtedly, your visitors must be able to easily find their desired products on your web store. Apart from boosting user experience, an efficient search & navigation also contribute to search engine optimization. Below are a few best practices to improve your WooCommerce store:

- Perfect menu design and layout

- Mega drop-down menu

- Sticky navigation

- Easy and simple category labels

- Utilization of BreadCrumbs

- Filters and sorting

- Auto-fill suggestions or recommendations

- and many more.

CONCLUSION

Optimizing your eCommerce store is always a work in progress and you are supposed to work on it continuously. There is always room for improvement to get better sales on your investments. Thus, you need to be in a constant search for new methods and techniques to achieve so.

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Created on Sep 11th 2018 02:41. Viewed 1,002 times.

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