Articles

Brand Marketing Center (BMC) An APSense Application

by Don Dousharm Electronic Publication Marketing

BMCOne of the most important aspects of building business is how our customers and clients perceive us. I am a firm believer that the more you define your business the better the understanding as well as consistency when it comes down to word of mouth.

 

Wincer introduced an application to me the other day and asked if I would test it out and tell him what I think. Needless to say I instantly fell in love with BMC. This application is designed with the new business owner in mind and works very well for the seasoned pro as well. In the next section of this article I will be talking about the new application on APSense called Brand Marketing Center or BMC for short. If you are running a business online or off you will probably want to read this all the way through.

 

Let’s start with the title of the app, Brand Marketing Center. The title is exactly what the app is all about. “Building your business brand”.  I think the best way to start this off is with the concept behind branding and how to go about it in the first place.

 

Access Your BMC Here

 

From Beginning To Eternity

 

The first thing you will see is this statement “Create your brand page in less than 5 minutes”  and they really mean it but I would spend more time on the app than 5 minutes… Trust me on this, you will want to spend much more time fine tuning and being creative. I spent at least 3 hours trying different things just to get the look and feel just right.


Have a look at my BMC I created the other day

 

You will be taken through a wizard that will walk you through every aspect from start to finish. Here is what is involved.

 

Basic Info: You will be required to give basic information about your business like the name, web address and a brief statement about what your business is all about. Don’t worry because you will be able to go back and edit your information later.

 

You will be required to add a brand logo. It will tell you that you will only be able to upload a Gif or Jpeg but Png works well also so make sure you do this.

 

You will then be taken to a background editor where you can get as creative as you like. You can see a sample of my BMC Here. Take the time and really think this through because the whole concept behind BMC is to market your brand. I don’t know about you but what I do reflects on my business and I want to be sure everything is in good taste.

 

Next you will be adding your social media’s feed also any rss feed you may have from your blog. You will be given a list and a form to add your feed information. This is a very important step so don’t pass this by.

 

You will be taken to a screen that will allow you to add related websites and posts but make sure that they are connected in some form or another to your business or website and about your business or website.

 

Next you will be taken to a screen where you can add videos related to your business. If you don’t have any videos you may want consider making one or having one made for you. Remember that the whole point of this is to create your brand and represent your business.

 

There is also a section where you can get badges for your website or blog. I would suggest you do so. I am personally looking into a way to add a badge indo a signature somehow and using BMC as the hub that leads to everything my business is about.

 

Well that is the basics. You are now ready to move into building and shaping your branded business. Make sure you are ready to do just that. Put aside the time and get creative. After all, this is your business, your brand and you want to best represent and present yourself.

 

Look for some tutorials and videos that I am sure will follow but in the mean time if you have any questions I will be glad to answer them and if I don’t have the answers I will be sure to relay them to the APSense Developers.

 

PS

 

Make sure you connect with other BMC owners and help populate your business.

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About Don Dousharm Committed     Electronic Publication Marketing

438 connections, 21 recommendations, 1,427 honor points.
Joined APSense since, December 13th, 2010, From Philadelphia PA, United States.

Created on Jun 22nd 2012 14:21. Viewed 1,343 times.

Comments

Rieke F. Senior   Consultant
Wincer, COMPLIMENTS. What I've seen so far - it's outstanding, Thank you!!!!!!!!!!!
Jun 22nd 2012 14:45   
Rieke F. Senior   Consultant
Don, it's late for me :) and I realized that's you who gave this great review. Consequently: A huge THANK YOU to you.
Jun 22nd 2012 14:47   
Don Dousharm Committed   Electronic Publication Marketing
Thanks Rieke, It's much appreciated and I only write about what I am passionate about and BMC really fits the bill!!! :)
Jun 22nd 2012 15:05   
Philippe Moisan Magnate II Premium   APSense, Video Marketing Champions
Don, I shared your article on TW, on my FB Fan Page, on G+, I will do so on SU and APSense too, very good job, my friend :)
Jun 22nd 2012 15:05   
Don Dousharm Committed   Electronic Publication Marketing
Thanks Philippe, You Awesome for sharing :) I also liked your BMC glad to see you there...
Jun 22nd 2012 15:08   
Neville Dinning Committed Premium   Independent Consultant
This is a comprehensive review, and a very useful introduction to BMC Don. Thanks for taking the time and sharing. One little, but I think significant, hint is to choose the Brand Name carefully as that Brand must be used in the title of web pages that are linked in the webs section.
Jun 22nd 2012 17:10   
Don Dousharm Committed   Electronic Publication Marketing
Very good point Neville, I am glad you mentioned it... I have already run into that issue with ECP as the domain name is excopub. I will not be allowed to use it unless my brand name is in the link. Thanks for the compliment and the heads up. It is very helpful and appreciated...
Jun 22nd 2012 17:20   
Philippe Moisan Magnate II Premium   APSense, Video Marketing Champions
I mention it in the video I did about BMC, as I encountered the problem when trying to add blog posts on my Brand page
Jun 22nd 2012 19:44   
Neville Dinning Committed Premium   Independent Consultant
Another solution is to edit the page title to include the Brand Name. I have installed an SEO plugin on my Grey Nomads site that can allow me to do that. If you spell the Brand name correctly! That's another story!
Jun 22nd 2012 20:00   
Philippe Moisan Magnate II Premium   APSense, Video Marketing Champions
Not sure what you mean, Neville. Your plug-in allows you to change the post URL ?
Jun 22nd 2012 20:29   
Neville Dinning Committed Premium   Independent Consultant
No Philippe. It means I can change the Title of the post and that is what needs to have the same as the Brand page title.
Jun 22nd 2012 22:01   
Vishwajeet Kumar Magnate I   Internet Marketer and Blogger
Thanks for article Don. You Have Describe The Feature Very efficiently. Actually I have first Know about this feature by wincer, When I chat with him in skype. Bye the way Thanks for This Update.
Jun 23rd 2012 03:36   
Don Dousharm Committed   Electronic Publication Marketing
Thanks Vishwajeet, Look for a new article today on the ranking system as it will help to clarify many questions. BMC is an intricate piece of work focused on true branding and the point system will open eyes for those of us willing to commit to our business. This is what I like most about APSense as Wincer has a way of building tools that are not only productive but are great teaching tools as well.
Jun 23rd 2012 04:42   
Philippe Moisan Magnate II Premium   APSense, Video Marketing Champions
Don, the links to your BMC articles will be posted in the new group about the BMC here http://www.apsense.com/group/brandmarketing
Jun 23rd 2012 08:14   
Don Dousharm Committed   Electronic Publication Marketing
Thanks Philippe I appreciate that...
Jun 24th 2012 06:23   
Warren Contreras Professional   WarrenContreras.com
In order to complete Step 2 you must have access to the code for your website and if you are marketing a brand for a product you affiliate with, that is not possible. Are you saying you must create a new pre-sales of your own for your product in order to complete this step?
Jun 25th 2012 08:17   
Don Dousharm Committed   Electronic Publication Marketing
I would say that is accurate Warren. The only way to install the code is to have access to the html or in the case of a blog like blogger or Wordpress or any other platform you can just install the code as a widget using text. It is not required to install a badge though, It is optional.
Jun 25th 2012 08:34   
Gwendolyn A. Senior   The Whole Person Wellness Solution
Outstanding job on your BMC Don! Very informative article, note: Brand Name cannot be changed later, so choose carefully!
Jun 28th 2012 09:44   
Don Dousharm Committed   Electronic Publication Marketing
Thanks for the compliments Gwendolyn... :) I haven't heard from you for awhile so very glad to hear from you now. Smiles again!
Jun 28th 2012 16:43   
Edley Bangit Innovator   Network Marketer
I am having a problem. "The Brand Name was not found on the destination web". I have tried all the possible name I can but did not succeed. I just can't figure out what's wrong. Can anyone help me? Thanks!
Jul 4th 2012 13:23   
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