Brand Identity: Logos and Mascots

Branding creates a unique image of the products and services of a particular firm or manufacturer in the consumers’ minds. It develops the perception of a company. Branding or creating a brand identity establishes the name of the company as an influencing factor for the consumer and creates a differentiated presence in the market.

The very basic step towards branding is designing a logo for your company. A logo is distinctive in nature. It creates a sense of individualism for the company and creates recognition in the customers’ minds. A logo is a design element that is reproducible. The design may include a name, symbol, and/ or specific color. The company can trademark its logo. Logos enable identification of brand on large platforms including social media and search engine optimization. Many digital marketing agencies in South Delhi, Kalkaji specialize in logo designing.

The logo is a visual representation of the company whereas, a mascot is a personification of the ideology and core values of a company. It strengthens the brand further and creates deeper brand loyalty in customers. Mascots are ageless, brand representatives and serve as brand amplifiers. The mascot should complement the company in every possible way including typography, and colors chosen for the clothes, etc. The customer base can recognize the brand through a mascot before the brand is otherwise introduced. One such mascot is Max-The Lion, which is the mascot for Kwality Wall’s. This mascot is used for the promotion of many new ice cream flavours launched by the brand. The mascot featured in multiple advertisements and even on menu cards produced by the company. This mascot was developed in London, UK.

Creating a logo and a mascot for the company solidifies the brand identity. And marketing a brand increases customers for its products. Marketing through social media or social media marketing in India can reach a large number of people in a limited amount of time and establish the brand well in the viewers’ minds. With the help of social media marketing in South Delhi, a brand can strengthen its search engine optimization in Kalkaji as well, and make it more efficient. With the help of social media marketing and search engine optimization in South Delhi and well-established brand identity, a brand can develop social media branding in Kalkaji and can get excellent results in digital marketing in South Delhi overall.

The presence of and constant updates by a brand on social media, or social media branding, increase the consumers viewing the brand. Social media branding opens the customer base to a larger demographic. People have started relying on social media for product reviews and website reviews, and customer support. Direct interactions with the brand viewed by the many people create a positive image of the brand. This positive image of the brand increases the footfall in its offline stores and ultimately is beneficial in increasing sales revenue.