Boost Website Conversion Rates by 75% with Best animated Explainer Videos

by Haider Kiani Animated explainer video Agency

More and more companies all over the world are turning to video marketing as the best animated explainer videos have the ability to increase your website's conversation rates by 75%. A study by eyeviewdigital.com shows that a landing page with a video in it can greatly increase conversion. This comes as no surprise considering the number of years TV and its moving pictures have always come up on top in terms of audience retention, consistently beating radio.

Animated Explainer videos

There are several reasons why having a video on your landing page can greatly impact your conversation rates:

Videos make people stay on your page

People have short attention spans and eye-catching video gives them a reason to stay that much longer on your page. An animated explainer video, with its colorful visuals and creative transitions, will have people glued to your website.

Videos tell your story

Combine great visuals and catchy audio with your company's story and you have the perfect medium with which to tell your story. Companies typically have a difficult time presenting their value proposition to potential customers as this typically requires a lot of time on both the customer and the company's part but with animated explainer videos, your story can be told in a matter of minutes.

There's very little reading in videos

If your animated explainer video production company is doing it right, then your video should require very little reading from your audience. People prefer watching video to reading text, especially long articles, and the likelihood that they'll pay attention to what you have to say increases when you have a video to show them.

Now you're convinced that video is the way to go, but how do you ensure that your video's a good one? Read on for our top 3 tips on creating effective animated explainer videos:

Balance Auto-play with Press to Play

Auto-play videos are those that play right away when someone lands on your webpage. While this sounds like a good idea since they don't have to worry about clicking on the play button anymore, it can actually backfire and have them clicking on the back button instead. Make sure you experiment with both and check your webpage stats to see which one your audience prefers.

Use Directional Cues

Sometimes people want to interact further with your webpage but don't know how to go about it. Which page should they go to in order to place an order? With an animated explainer video, you can show them exactly what they're supposed to do in an entertaining manner by incorporating animated directional cues in your video indicating where they need to go in order to get what they want to be done.

Best Animated Explainer Videos

Make Sure You Have a Good Script

While creating your script in-house can spell savings for your company, you have to weigh it against the effectiveness of a professionally made script. The best animated explainer videos are well-written and present your value proposition quickly but in a clear and precise manner and employing an expert in the field can spell the difference between a great video and a mediocre one.

Companies these days are going for more and more video content in their marketing because of the superior conversation rates it provides, especially when compared to audio-only and particularly text-only marketing tools. Creative visuals and fluid animations capture attention and make visitors stay on your page longer giving you more chances to pitch your product. In order to make sure that you are maximizing the medium, take into account how customers first interact with it on your website: are they getting annoyed by your auto-play video or do they like the convenience of not having to press play? Make sure you check your stats regularly. Take advantage of an animated explainer videos ability to show your customer what needs to be done; employ visual cues to show where to place an order or contact your sales team. Finally, make sure you have a well-written script that presents your company's story in the best light because you only have a few seconds to capture your audience attention and put your best foot forward.