Black Hat SEO Techniques Dentists Must Avoid

In the pursuit of improving rankings and establishing a strong presence online, dentists invest in SEO marketing. While dental SEO marketing is critical for success, there are many agencies that knowingly resort to black hat techniques to deceive gullible clients and there are dentists that unknowingly resort to black hat tactics without understanding its consequences.

Black hat tactics that dentists must steer clear of

Black hat SEO might help achieve success temporarily but it doesn’t work in the long run. Following are some of the tactics that dentists must steer clear of.

Private Blog Networks

You need backlinks for good rankings. But joining a private blog network for backlinks is not a great idea. It is risky and considered a black hat technique to build a link profile. If an SEO agency asks you to join a PBN, you might want to ask a few questions. It might be an indicator that the agency is into black hat techniques. It is difficult to generate desirable results from PNB networks and a good dental SEO agency would definitely not resort to such unethical practices. 

Restoring Expired Domains

This is another black hat technique to look out for. Some agencies will buy the domains that have expired and re-host it for link building purposes. This is clearly unethical and doesn’t help improve rankings in any way.

Google algorithms release updates constantly to provide the best experience for users. Such expired domains will have lost rankings and it is not a good tactic to republish the website as it previously was. Hire a reputable dental SEO company that strictly uses only white hat techniques. 

Stuffing Keywords 

If you are a dentist in California, you definitely must add such relevant keywords to your website. Keywords boost discoverability and rankings. So how about stuffing keywords throughout the website? No, that is a black hat tactic. You can ask your dental SEO services agency for any previous work records where they improved a website performance with keyword optimization. 

Forcing keywords in one page is going to ruin the experience for the patient. The best thing to do is regularly publish new content with appropriate use of keywords. 

Paid Links

Buying backlinks to increase rankings is a black hat tactic that most bogus agencies use. Paid links are against search engine guidelines. Google imposes a penalty on websites that are into buying backlinks instead of earning it organically. The rel=no follow attribute must be used if you are buying or selling links. This helps Google understand that you aren’t using paid links for ranking purposes. Agencies providing SEO services for dentists must be focused on long term gains.  

Cloaking

Cloaking is a black hat technique which works by tricking the search engine bots. The content or URL displayed to the search engine is different from what is presented to the user. It is a clear violation of search engine guidelines. Cloaking is used to display a page of HTML text to search engines when the same page actually contains images or other elements. It presents totally irrelevant content to prospective patients. SEO for dental websites must be centered around delivering the best experience to patients. 

Also Read : What Are White Hat SEO Techniques?

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Created on Jul 5th 2021 08:32. Viewed 571 times.

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