Billabong Men’s Shorts: A Brief History Of Australia’s Most Iconic Surf Brand
by Vikram Kumar Digital marketing SEOIf you’ve been around in Earth for quite a
while now, then you’ve surely read or heard of Billabong. You may have seen
Billabong mens knit wovens shirts and noticed the iconic double wave logo.
Founded in 1973, Billabong has since been one of the leading companies in
manufacturing and selling surfing wear. With the company now on its 48th
year of operations, let us take a brief look into the history of Australia’s
most iconic surf brand.
Before Billabong
Gordon Merchant, one of the founders, liked to travel a lot in Australia during
the late 60s and 70s, totally embracing the surfing lifestyle. The goals of his
travels were to find the best surfing spot to settle in. He would pack maps,
tents, sleeping bags, and surfboards unto a Kombi van to aid him in his
travels.
Homemade Boardshorts
This surfing brand giant started with humble beginnings. Thanks to his
experience when travelling in the years prior, Gordon learned to develop
breakthrough innovations in surfing gear. Billabong mens shorts in its earliest
form is the starter of the business. The founders, Gordon and Rena Merchant
designed and made boardshorts at their home and sold them to the local surf
shops. The durability of their boardshorts were the its biggest strength, a
quality soon noticed by surfers in the area.
Sponsoring Events and Growth
In order to boost the new company’s exposure and business, Billabong started
hosting surfing events. This proved to be a very smart move which caused the
company to grow faster. By the 80s, Billabong mens shorts were already
available all throughout Australia. With the whole of Australia included in
their operations, Billabong started putting their sights towards exporting
products to other surf-loving countries – New Zealand, Japan, USA, and South
Africa.
Fast Acquisitions and Collapse
Billabong grew fast. With this fast growth, the company started to make
acquisitions of other sport-related brands. Gordon followed his customer’s
wants and needs and ventured into different kinds of board sports. Billabong
reached a peak where is managed around 10 sport-related brands including Von
Zipper, Kustom, Xcel, and RVCA.
The growth and acquisition continued to grow, but that growth was halted in
2012. Billabong experienced serious financial difficulties. Some say that
Billabong got too much on their hands due to their acquisitions, losing clear
sight of their core business strategy. Sales dropped and profits declined.
Comeback
Billabong was able to make deals with the US that enabled the company to get
back on its feet. Billabong sold some of its previous acquisitions get back
their focus on their main business plan, perhaps confirming the speculation
that the company was spread thin due the multiple brands they need to manage.
Today, Billabong is now back on its feet, backed up by the constant support of
the community of customers that put their trust on the company. For now, we
have yet to see what Billabong would become in the future. In the meantime, we
can still be sure that we can still get the best quality boards, shorts, and
gear including Billabong mens knit wovens from the beloved Australian brand.
To get your very own Billabong mens knits wovens shirt, be sure to look up Hansensurf online. Or if you
want to wear and experience the iconic Billabong mens shorts
, visit Hansensurf website to get the best Billabong product deals.
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Created on Jul 15th 2021 00:52. Viewed 604 times.