Beth Debouvre explores how the internet has greatly helped entrepreneurs to succeed
by Simon Morris I am a freelance writer.
internet has dramatically leveled the playing field. Sure, there are still the
giants global brands that dominate,
but there are more opportunities than ever for smaller businesses to gain the
upper hand thanks to the popularity of the
internet. Because opening
a new website is very inexpensive and accessible even to the most
beginner of business owners, anyone can be an
investor or an entrepreneur. Since the
marketplace is right at your fingertips,
computers make marketing
and product launches simple.
is how the internet, according to marketing expert Beth Debouvre, has changed the
dynamics of entrepreneurship forever. Let’s take a look.
No more barriers to entry - Beth Debouvre
past, entrepreneurship was seen as an exclusive club because the same titans always controlled the flow of customers. This was
before the internet back when the market was a
physical space only. But the internet shifted
the marketplaces to the virtual spaces, and therefore
the so-called real estate increased and allowed more and more people to develop newer and cost-efficient ventures. Here is a
complete list of all the barriers that were removed by the click of the mouse.
internet brought down the cost of starting a business. Simple domain fees and
hosting fees mean more people can actively take part in venture building
estate zoning would control the shops and sites for business. There is no such
problem on the world wide web.
controls all the resources on the internet, and it's mostly about the internet
traffic. There is no cap or favor required with Google to access the internet
and generate traffic for your domain.
players with their obscene financial clout could build ad campaigns to blow all
the modest ventures out of the park. But through SEO and non-paid traffic, the
internet has paved the way for the new age advertising and marketing
No more restrictive agreements
is no physical limit to the number of players within a field or a niche. This
wasn't the case prior to the internet, as government regulations could curtail
the number of similar businesses in an area.
other aspects of internet benefits are as follows.
Automation to build a better
expansion of a business includes the hiring of the workforce. It also includes
building newer sites and physical stores. Yes, this happens in the real world,
even today. But the fact of the matter is that thanks to the power of the
computer, these aspects have modified and become finer. Computer automation has
made processes streamline, and as machines handle more and more operations,
errors, and glitches are becoming a thing of the past, thereby increasing
productivity and quality. As a side note, it is cost-effective as well.
Setup and Maintenance are a Breeze
will still need to put in the effort to come up with the goods and the content,
but the truth is once you have set up your virtual store and automated your
processes, all that is required is periodic monitoring. There are tools
available for that as well, which can send you regular data regarding the
success of a product, an ad campaign, the user interaction and traffic on your
domain, and how competitors are faring. This is how you can take the most advantage of the digital system.
the advantages on offer, it is not surprising to see that more and more
start-ups are cropping up all over the world.
Created on Jul 8th 2020 03:21. Viewed 271 times.