Best Ways to Increase Your E-Commerce Returns

Online shopping has brought a revolution by providing hassle free and enjoyable shopping experience for its customers. With increasing online shopping’s popularity due to various Digital Marketing agency and seeing how successful it has become, shopkeepers have also embarked on starting their business online. E-commerce is not a singular experience; it is a part of a shopping process.

Customers approach shopping from multiple angles, with 80% of store shoppers checking prices online and one-third accessing price information through their mobile phones while they are in stores. People also checkout various websites to find best prices and availability of the products they want, and then head out to physical stores to buy. For some people they just want to survey a bit before they buy.

Here are some things you should keep in mind to keep track of this fast moving industry and to increase your revenues:

Blend the online and retail experience: Retailers will have a noticeable advantage if they can blur the line between real and virtual worlds, making it much easier for consumers to find what they want and simpler for sellers to seal a deal. Another plus point is that customers will be able to order clothes online and pick up in store. It goes both ways, if something is not available in-store; it should be fetched online and shipped to the customers home.

Targeting the right customer: Every sellers’ goal is to help the consumer go through the vast amounts of products available and get to the important matters. Everybody these days is in hurry and people especially in India are mad about shopping, customers want to browse less and find more. This is where “guided discovery” and thoughtful, relevant recommendations comes in, which has become possible due to the growth of digital marketing in India.

Stay on top of technology: How can you pull a customer away from a competitor before he/she makes the transaction? Get familiar with Geo-conquesting, where location based technology will tell you exactly where your shopper is and enable you to send them an attractive offer they cannot resist. Keep track of transaction history and social data to tailor offers to specific consumers. The beauty of technology is that when it is used properly the user does not even have a hint that his experience is being driven by it.

There are many other ways you can boost up your revenue; tablets, smartphones and other mobile devices are quickly replacing the home computer as go-to shopping tools. Making customization a priority is essential, failing to personalize the shopping experience, especially for a high-end consumer, is a waste of time and money.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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