Benefits of Marketing Automation in B2C

by Rishab Malik Digital Marketer

Introduction

Hello Friends, This article is about the benefits of marketing automation in the B2C Industry. If we talk about traditional marketing then it's not as much worthy as digital marketing. In Business Industry Marketing is the most important part. Artificial Intelligence will make it marketing automation which gives it totally different direction in a positive way.

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There are some tools for marketing automation that makes the Process Easy & Automate. like there are some automation tools for Search Customer relationship management it mainly handles the process like customer segmentation, customer data integration & campaign management. HubSpot has basically nurtured the leads from prospecting to delightful customers. SalesForce is also an automation tool for automating the lead qualification process to creating lots of digital campaigns.

Benefits of Marketing Automation in B2C

Automation of workflow
Customer Retention
Relationship marketing
Tacking & monitoring of marketing campaigns
Increase in Revenue
Channel Agnosticism
Productivity

Automation of workflow

The automated workflow will tie all aspects together like a call to actions, contact forms, Conversion Pages that are important for an inbound marketing campaign. If regular, routine activities are handled manually then any minor human error can occur. Some advanced automation platforms can also automate internal marketing processes like planning, budgeting, approval, workplace collaboration, and other related process.

Customer Retention

The perfect balance between customer acquisition and retention will be a giant factor for any brand growth. When acquiring new customers is an exciting thing and keeping existing customers is more cost-effective than acquiring new customers. With marketing automation retaining a customer is easier because you get the details about every detail about the customer in the form of marketing intelligence. You get the relevant customer intent through the data. This information will help the brands to predict the customer's next step or needs, decisions to act accordingly without wasting important time.

Relationship marketing

It is a form of marketing which focus on achieving high customer satisfaction score for better customer retention rates. For repeat sales and word of mouth promotion customer relationship with a brand is necessary. Marketing Automation tools will allow many things like personalized relationships with every individual customer, every lead through the best strategy that includes lead qualification, nurturing, run campaigns, online footprint analysis and more on.

Tacking & Monitoring of Marketing Campaigns

For analyzing the success of any marketing campaign you required the measurable data, data gathering from tracking & monitoring. It not just only monitor responses to marketing campaign success & failure, it also helps to track overall marketing expenditure.

Increase in Revenue

It is really worth to invest in marketing automation tools for increasing revenue for your brand. It doesn't matter its cheap or expensive when you use it and see their result then you don't take tension about the tool costing. There are some statistics that can open your eyes to marketing automation tools.

84 % of top-performing businesses between 2012-2015 use or plan to use marketing automation software.
85 % Customer relationships with business managed by without human interaction By 2020.
78 % of high-performing marketers are identified for increasing revenue marketing automation is the best tool.

Channel Agnosticism

For making marketing professional life easier, you can use the platform as a centralized hub for all kinds of Marketing Activities. They also can be used in different marketing platforms that include e-mail, SEO, CRM Tools, and Social Media. Just do all the things from a single platform.

Productivity

The main work of marketing automation is simplifying organizational and Marketing tasks. It easily eliminates repetitive and manual tasks by providing automated solutions. These automation tools will focus more on those aspects or tasks which require more manual monitoring.

Conclusion

As per the above points, using marketing automation will surely increase your sales revenue with the right strategies. Low your labor costing, save your time in different processes. There are many free and paid tools of marketing automation. In starting you can use free tools after having experience of free tools you can go for paid tools. These tools will help you in all aspects of your business apart from production.