Benefits of AMP Web Development to Users & Publishers

Isn’t it impulsive to wait for minutes whilst looking at slow loading webpage? It indeed is a weird situation. You get caught up in gradual uploading. You eagerly wait for something valuable to flash up. But gradual uploading kills your curiosity. And you frequently switch to more & more URLs.

Some smart organizations provide a special speed retreat in the package of native and hybrid apps. But these are just a few in numbers. And those who can’t do so, they give web-optimization a shot. Even, audience also turns off the popups of interstitial from setting.

In all, web developers, audience and publishers would be a dead loss eventually. Google in coalition with many organisations has found its ultimate solution in AMP.  Let’s catch a glance of more of it below.

What is AMP?

AMP is an acronym of Accelerated Mobile Pages. It’s an ideal loading speed booster for your mobile phones.

Actually, the main culprit is interstitial ads that suddenly pop up and freeze mobile screen for 3 to 5 seconds. This delay in uploading gets added to users’ pain points. But they add a bit of money-chunks to the bread & butter of publishers.  

So! Should publishers give up online advertising for the sake of excellent UX? If yes, how can they generate revenue then? Well, it’s a bit can of worms but Google’s AMP framework is appearing as a silver lining.

However, optimization can also show the miracle to the website speed. But it needs experienced developers who can pass through web optimization constraint successfully. With the excellent impressions of AMP, publishers can hit bull’s eye (of optimization) without employing developers. They don’t need to tussle with the Java Script or CSS or static html codes because AMP has great efficiency to make uploading on mobile phone faster than ever.

How does AMP work?

• Creation of webpage:
  

A web page begins its story with the content. The web-owner creates content that he actually wants to deliver to the users. Then, it requires the cover of proper structure. Of course, HTML is the best platform to land on. There, you can create paragraphs, links and images to complete the layout. When the wholesome structure is set up, styling via CSS is done to improve the accessibility & overall view of the content. Subsequently, javascript is employed for boosting up reading experience. Lastly, the webpages get all set to air on internet after getting specific urls & hosting.

• AMP makes it fast:
  

For great user experience, it’s mandatory to shrink uploading time to 3 seconds. But what if JS, CSS codes for styling, interactivity and delivery of the webpage hamper web’s good speed?   AMP works on these areas to play it by ear:   

1. AMP HTML: HTML comprises several elements and attributes like paragraphs, width & transition etc.. When the http request comes to browser, it computes these specifications with their child attributes to draw their size. It indeed is a tough job which results in slow loading. But AMP supplies prior specifications of the HTML attributes to the browser. Consequently, delay reverses since browser gets all specification before downloading the image.     
   
2. AMP JS: AMP JS or Javascript disallows some of the properties that retard speed of the web page. It filters, manages resources and asynchronous loading. But third party JS or custom JS is banned. It maximizes 50 KB of CSS to pass through for spiking speed.
   
3. AMP CDN:  AMP CDN or Content Delivery Network puts the filtered pages in cache. When the user sends request to server, it interacts with application codes, database, caches and assets. It’s a typical process of request processing. AMP CDN holds the entire response in the cache by generating an additional layer. Thereby, it produces quick results. 
   

What are the benefits of AMP web Development?

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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