Benefits of AMP in SEO – Top 4 Benefits You Never Want to Missby Vaishali S. Professional Web Designer
AMP or Accelerated Mobile Pages is Google’s precious project and a worldwide initiative with one major goal – getting lightning website speed for mobiles. This project of Google brings a whole new coding language – AMP HTML which functions by confining the code to increase the page loading speed on mobile devices.
The differences in AMP pages would not be visible to normal untrained eyes as there are subtle changes made on the AMP pages from the original web page. Only when you click on an AMP page intentionally to see the modifications or differences, you will be able to locate the slight differences. On the other hand, the page loading speed can also convey you the identification of an AMP page as the page loading speed is actually very fast. Almost every element that causes slow loading speed will be eliminated in the AMP Pages. The AMP pages are, in fact, 85% faster than the normal pages.
So, when it’s quite clear that AMP Pages are really too fast, let’s jump to the benefits of AMP in SEO.
Faster Loading Pages for Mobile Users:
It is quite obvious and this benefit is the reason Google AMP project was initiated for. Studies show that on an average people have a tendency to invest 3-5 seconds for a page loading which is quite frightening because, in the internet world, there’s no second chance. You need to make your first impression long-lasting. In that scenario, if you have a responsive web design, AMP pages can be a great help with lightning fast page loading.
Better Ranking in Search Engines
Despite the fact that AMP is not considered as an independent ranking factor for the search engines, it can heavily leave its mark on the search engine. Considering the fast loading speed on mobile devices and the overall mobile friendliness, AMP influences on SEO quite massively. It’s quite obvious that a fast loading web page would be preferred than a slower-loading page by the mobile users.
The AMP-powered web pages will display the AMP sign under the particular web page URL generated in the search result. The involvement of this symbol can work greatly by improving the visibility and CTRs of the pages as users would love to land on the web pages that open within seconds.
An array of advertisement networks, technologies and formats are supported by AMP. The aim of this particular allowance is to make every ad fast as well as permitting the content to look awesome and get hold of the viewers’ attention. This support for advertisements should help advertisers improve their ROI and increase their influence.
So, these are the humongous benefits of AMP in SEO. There are a lot more to discover about AMP. But this article has only covered the SEO benefits of AMP. If you want to dig more, you can stay tuned for our next article. Also, don’t forget to write us back what you think about this article and how it can be improved if any aspect has been missed from our side.
Created on Apr 9th 2018 08:27. Viewed 281 times.