B2B Portals Helping Companies’ Transition to Next Generation

It is an understatement to say consumers are smart today. Rather, they have never been smarter, regardless of whether they are B2B or B2C consumers.

 

Thanks to the internet, consumers have more information than ever before to make smart buying decisions.

 

Now they are habituated of and expect regular exchanges with companies.

 

The channels for communications are forever growing. You have the internet, mobile devices, and numerous contact centers at your disposal. 

Thankfully, portals like Esources have foreseen such a scenario and are adapting themselves competently.

 

According to an Esources.co.uk review, “Esources is engaging more intensely with customers and gaining better consumer insights”. 

Fortunately, technology innovation is supporting this trend allowing companies to leverage information in the best possible manner.

“Drive customer-centricity” is the slogan today.

 

Customer service is Number one on the priority list of businesses making mastering the basics of customer service imperative for organizations. 

“Customer service is one of the largest untapped resources for us”, says an owner of a small business. “We are forever on the lookout for customer feedback and proprietary customer data”.

 

There is a paradigm shift from contact avoidance to contact management. 

It can be a disaster if companies reduce their contact times with customers. This is especially true in case of B2B companies.

In a B2B environment consumers are far more discerning than in a B2C setup. Companies need to value add each contact by generating new consumer insights, strengthening loyalty, and effectively making use of interactions.

 

It is no longer a pure “after sales service” obligation for a product. In the present overcrowded marketplace value generation by intelligent market differentiation is the key driver.

  

As more multi-product companies are cropping up it is essential that companies must create a single interface for customers for delivering a comprehensive service experience.

Such a strategy can yield numerous advantages including enhanced customer satisfaction, more selling opportunities, and better cost synergies. 

“It is all about maximizing the impact of every customer interaction”, says a manufacturer of auto parts.

 

In an environment where a sales process has to interact with more than two or three different buyers, the seller must use different touch points or strategies.

The next generation customer service is going to be a different cup of tea altogether.

  

It will be composed of the following two steps.

 

• Providing a flawless customer experience 

• Closure of a sale 

Today, markets are mature and competitive. B2B portals like Esources have helped a lot in this regard.

 

CEOs have realized that to retain consumers, customer service performance is of paramount importance.

 

It is heartening to note that top managements have committed themselves to invest in improvements and innovations that will enable them to deliver on their long term goals. 

According to an Esources Review, the portal has contributed a great deal in positively engaging its members’ engagement with various buyers and sellers. 

After all, most companies are stressing the need for coordination of functions between service sales, technology, and marketing.

 

With the digital era evolving further, we can expect a better operating space for all organizations. 

Resource Box

Esources.co.uk is the UK’s largest directory of verified whole suppliers, dropshippers, whole offers, and trade leads. Being the largest portal of its kind in the United Kingdom, esources offers businesses the capability to attract over 700000 trade buyers.

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