B2B Marketing: The Ultimate Guide by Uni Square Concepts

B2B Marketing: The Ultimate Guide

B2B marketing techniques rely on the same basic principles as consumer marketing, but are executed in a unique way. While consumers choose products based not only on price but on popularity, status, and other emotional triggers, B2B buyers make decisions on price and profit potential alone.

Finding new ways to foster relationships through social media is currently a hot topic in the B2B marketing world. Social media platforms have opened up two way conversations between businesses. A survey organized by Chadwick Martin Bailey and iModerate, showed that businesses are more likely to buy from companies they track through social media.

Tech-savvy B2B companies have continued to find innovative ways to use social media to their advantage. Cisco Systems, Inc, a leading seller of networking systems, launched a campaign introducing a new router solely on social media advertising. The launch was classified as one of the top five in the company's history, and shaved over $100,000 off normal launch expenses.

One of the most effective ways to enhance B2B marketing of a company is to hire a good business coach. A good business coach has the knowledge of the right tolls that work and can spearhead the profits for your comapny.

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