B2B Marketing is Evolving: Humanize it to Accelerate Growth

by Bluemailmedia Inc bluemailmedia

No customer likes it when you treat them just as a lead. Facts or features of the products associated with the corporate tone isn’t valuable in today’s world. Business to consumer brands (B2C) have realized this truth long ago and learned to speak to the audience with a human touch. Slowly, B2B firms are also trying to get into the same track as they don’t want to lose their customers with boring strategies.

As millennials constitute the majority of the globe, using transactional terms or sales talk commonly used in B2B makes them feel impersonal and fail to gain their trust. The old strategies which once felt professional are losing its spark now. So, to win back their faith, the B2B firms need to follow the path of B2C and humanize their promotional approach.