Australia Also Needs To Generate Sales Leads In Asiaby Maegan Anderson Marketing Consultant
With Australia’s business sector enjoying a surge in trade and sales, despite lagging performance from the mining industry, a lot of pundits are saying that this is certainly one of the signs that the country is now recovering from the global financial meltdown. However, some experts beg to disagree. If we put it this way, as long as Australia fails to do more lead generation and appointment setting work in the Asian market, it will suffer in the long run. Yes, the country still has a lot of products to export to Asia, it is the non-resource exports in the country that can determine whether Australia could still remain profitable in the coming years or so.
To begin with, Australia will have a lot to miss if they simply concentrate on selling their products. Yes, markets in Asia still buy, but what if not anymore. Just look at the mining industry, where iron ore used to be a best seller export of Australia. This calls for a different kind of products and services to be offered. If Australian firms want to stay in business, they will need to adapt, offer more non-resource products, like agriculture, education, and education. It is sad that Australian foreign investments in Asia are not that much, considering that Asia is the main economic engine powering the growth of economies around the globe.
To think that Australia could offer Asian countries something that they can offer best like in finance, infrastructure, education, health services, resource management, logistics, manufacturing, tourism and agricultural products. Any one of these areas is what Australian companies can exceed at (not to mention providing them a more profitable source of qualified sales leads). If properly tapped, this can be the new sources of revenue for local firms. All that is required is to take the first step, like looking for a specific Asian country to invest in or market to enter. There are plenty of opportunities that can be found.
The key here, for interested companies, is in conducting business lead generation campaigns. And it has to be done by those skilled and knowledgeable about the localities one wishes to enter. The last thing an Australian company wants to create in an Asian, therefore foreign, market is a misunderstanding, right?
Good if their marketing team has a calling list that they can use to get in touch with the right prospects. But if they don’t, then they should buy one from a reputable business database provider.
That is, assuming, that they have a telemarketing team ready to contact prospects. If not, then they might want to outsource the work to a telemarketing firm that specializes in lead generation and appointment setting. They can also use this as an opportunity to clean or update the calling list they have.
Once they succeed in lead generation and enter a market, an Australian company can proceed to adapt their business to the locality. The can train local employees, study and alter their offer to meet local tastes, as well as interact with the local community. These are just some steps to take to fully grab the opportunities presented in the Asian market.
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Created on Sep 18th 2012 00:25. Viewed 112 times.