Attracting More Crowds with Better Marketing Strategies

by Rajeev Gaur Digital Marketing Expert

Digital marketing has become a worldwide phenomenon. With modernization, every industry on the planet today promotes their product online rather than the old methods of newspapers, pamphlets, etc. With this, more people can be reached easily, not just within the locality but anywhere throughout the world. With concepts of Search Engine Optimization or SEO, it has now become easier for big companies and global scale brands to interact in a better way with their customers and increase their reach as well. The online based market is a huge world with several factors influencing the success of a particular product or service.

What is SEO?

SEO basically refers to the process or method of increasing the traffic for a particular website by boosting its visibility to the general public whenever they use their search engine. It is inter related with the concept of SERP or Search Engine Results pages, which is basically when a certain website or page appears at the top whenever a particular keyword related to it is search on a specific search engine. This is a huge advantage in our country as people do not browse through the different options or links provided to them, rather they generally choose the top 2 or 3 websites that show up on the web page at the time of searching. This can be done by adding certain keywords or phrases which are commonly searched by users relating to their product or content. Also if the content is impressive, it will easily garner a lot of attention and the product will not need any kind of paid promotion in order to get a wide reach. In urban cities, this concept has boosted the marketing industry with SEO packages in Delhi, Kolkata, Mumbai, Bangalore, etc. becoming more and more popular in the marketing sector.

The concept of SEO has been around for decades now, with our country becoming more and more aware of any digital marketing company and its importance. We all know that people generally do not like to scroll down to look for better articles or pages on a given topic. They usually check the first few articles as it is a notion in their minds that only the first five or six articles are proper and genuine. Thus, one should increase their SEO ranking in order to be placed at the top of the page while a search is carried out. Organic traffic refers to the users who end up in one website or page by simple searching and clicking, without any prior advertisement or paid promotion being done.

Ways to Improve SEO Ranking

There are several ways of making content and use the concept of SEO to enhance the website traffic. Some of them are –

· Optimizing the website - Any product or service today has its own website form where people can get details regarding the same. But with more tools being available online to make one’s website look better, it is important for other brand websites to keep up as well. By changing the architecture and layout of the website, it may become more attractive and bring in more organic traffic, thus, eventually increasing the SEO ranking. One should definitely improve the speed of the website to keep up with the latest updates in the web browsers. People generally do not have the patience to deal with a slow running website.

· Transforming the content- If the web page or site does not easily garner much attraction, maybe it is time to re evaluate one’s article and edit it in order to engage more and more people with the content. One should remove any grammatical or spelling mistake, contextual errors, etc. The content should also be compact and informative.

· Social Media- Today, almost everything is shared on social media, from news about political issues to information regarding the financial world, or the sports and celebrity life of famous people. One can use hash tags as a way of spreading news about a new product or put up posts regarding their products and even provide links to their official websites.

Conclusion

Thus, with all these tools and methods available today, one can easily promote their product or service and increase their financial revenue through a well planned marketing strategy.