ASO V/s. SEO: Why They Are Totally Different Aspects

When it comes to increasing web traffic, we always think of SEO techniques. Developers consider that SEO is the ASO for play store, it seems similar, but it is not. Search Engine Optimization is the technique to increase web traffic with organic methods, whit App Seach Optimisation focus on increasing application downloads naturally. No matter what, many companies or even experts applying the same tactics for both & expecting better results. But it leads to disappointment and some features make them different from each other. 

What is SEO?

First, SEO means (search Engine Optimisation); this is a widely used method used by marketers to increase traffic on their respective websites or blog. Utilizing SEO methods by optimizing some keywords can appear your site on the first page of google in an organic way, brings traffic and increase visibility. 

What is ASO? 

App store optimization is the method of improving the visibility of an application and gains maximum downloads within a play store or Appstore. This way, more people land to your application and download it. ASO contains understanding the latest mobile trends, tools to boost downloads, and paid marketing services. This strategy can be applied to both the play store and the Apple App Store. 

After understanding the meaning of each, let see Why They Are Different Aspects.

Search Engine

The business has now switched over to mobile screens, making applications and websites to promote their services. SEO lies under digital marketing strategy, and it targets Google and Yahoo search engines. All the techniques and methods like PPC, promotional pages, or social media anything the main target is to achieve the first position in different search engines.

Whereas ASO techniques used to maximize download from play store or App store. In ASO, generating traffic is not the target, but relevant conversion is the main object via downloads.

Techniques Used To Decide Ranking

Well, this is the most distinct aspect when it comes to deciding between ASO and SEO. Some marketers are mixing it up and applying the same, which leads to disappointment in results. Both are having complete techniques for ranking factors. The main difference between ASO and SEO is the ranking factor and platform. SEO used for websites or blogs, whereas ASO used for mobile applications. 

If anyone wants to rank a website, SEO would be best. All you need to decide targeted keywords for your business; there are two types of SEO i.e., on-page and off-page. On-page SEO focuses on keywords, meta tags, title, sitemap, and other google related terms, whereas Off-page contains different types of submissions to get quality backlinks. Google considers more than hundreds of parameters at the time of crawling like page speed, bounce rate, site layout, and many more. 

With the recent updates of Google’s ranking algorithm, doing SEO is no more simple. You have to stay updated with google and its tools and make necessary changes to stand out from others. 

While ASO is an advanced technique to optimize mobile app ranking and presence on google play store, Aso practices include keyword volume, HD screenshots, short title, and original description with the application’s features. The main reason behind ASO is to get maximum downloads with positive ratings and reviews. Daily new apps launch in the market that’s why the demand for ASO is increasing day by day, some android app development company offers ASO service to their clients to generate revenues by a right amount of traffic. 

Goals 

The primary goal of SEO and ASO is organically acquiring maximum traffic. SEO focuses on website traffic and relies upon the search engine while ASO concentrates on the play store to get downloads. So the goal of both the term is the same but techniques not. 

Conclusion

Seo and Asp are ideal ways to market your product or service. Apart from techniques and ranking factors, they are sharing the same goals. It allows us to increase your visibility in google and play store. There are many ways to increase the traffic and improve your rankings on search engines and Apple play store. So instead of mixing both the terms, understand each accurately, make a plan, then execute it to get better results, whether it is website or application.  

This will take your online business to another level and make a brand. It seems simple to be on the top of the play store or search engine but not impossible. 

For website: more traffic= more visiblity=better results whereas 

For application it is: more downloads= more reviews= more revenue. 

With the increasing usage of mobiles on a global level, the making of Apps is the new marketing tools, and somehow, it is critical to optimize. But having a clear concept about both terms will lead you to get good results.