Are you getting what you should from your Professional Logo Designer?

When you are spending a substantial sum to get your logo designed by a Professional Logo Design agency or designer, you should make sure that you get what you pay for. Experienced professionals like those at Rocket Design would provide you not only with the final logo in raster image formats, but also it’s original source file, also called the work file. This will either be in Photoshop or Illustrator format, depending on the software used by the designer. This will come in handy should you require to make minor changes or revisions to the design in house, without having to depend on the designer again. You are entitled to these as you’re the copyright owner of the logo.

Many agencies trick their clients by delivering the final logo design only in raster formats. Obviously, this is to make the clients come back to them for future edits, no matter how minor they are. Also, they don’t want to expose the method they followed in the design, owing mostly to fear of competition. Another reason for the designer not to reveal the source file is to keep the client unaware about the amount of work put in. Sometimes, what you are offered as a custom logo, claiming to be designed adhering to your specific guidelines, could be a slightly altered design of one of their early successful designs. Though this might sometimes work in favor of your brand, it will definitely not be a unique design as you expect it to be. A genuinely Professional Logo Design agency would never do gimmicks like this and trick their customers.

Another problem clients may encounter is when they go to get something printed with their logo on it. Printing requires the elements to be in CMYK format as opposed to RGB format required for digital media. Though it may sound simple to convert RGB graphics to CMYK, there’s the issue of loss of accuracy and even a slight variation in a color tone used in the logo can make drastic distortion in the overall visual appeal of the logo. Strictly professional agencies would never overlook this factor as they clearly know how it affects the final outcome of their hard work.

So, if you are dealing with small players to cut costs, be sure to ask for these formats and versions of your logo design, or simply entrust a Professional Logo Design company with international repute, like Rocket Design and rest assured.