Are blogs relevant in 2020? Do they still help in SEO?

by The Yellow Coin PR Agency in Delhi

There are over a billion blogs on the internet! In light of this fact, there arises a question: should you even worry about blogging? Is blogging still a relevant method of generating traffic on your website in the year 2020? Let’s try to answer these questions with the help of some of the best companies that provide SEO services in Delhi.

The simple answer is YES! Blogs matter! But simple answers are never enough, so let’s peel back the layers and try to understand in detail. Here are a number of tips according to the SEO companies in Delhi that might help you boost your business with a blog.

Focus on quality, not quantity

Instead of writing a gazillion blogs, write few blogs, but make sure they are worth reading. In commercializing the SEO process, a lot of irresponsible SEO companies have sprung up, who write blogs for the sake of writing them. They’re written in the typical blog language that people are fed up of, and more often than not, they give the same generic information you can find everywhere else. If you want to stand out of the competition, you cannot be doing the same things as them. Conduct a thorough research before you sit down to write, and write blogs on subjects that you are expert in.

When a reader stumbles upon your blog, he shouldn’t have to visit other blogs after reading yours; that’s the objective with which you write. Whichever subject you’re approaching, try to be as comprehensive as possible and include as many things about that subject as you can, so that your blog can become a one-stop-shop for your readers.

Respond to comments!

This is very vital for the growth of your blog. You need to engage with your readers to make them feel like they’re a part of a community. Also, not responding to comments is rude. Imagine if your friend asked you a question and you didn’t respond. Even if someone doesn’t say something too thought provoking, at least, reply with a ‘thank you’.

Also, in order to get more comments and engagement on a blog, end your blog with a question. Remember to not just ask a generic uninteresting question but put some time and effort to fabricate a question that would entice people to comment on your blog.

Encourage conversation

The way you can do this is by making your blog sound conversational. By using ‘you’ and ‘I’ throughout your blog, you can achieve this target. Write something like this:

Wouldn’t you love to double your search volume in one month?

I know I would!

By making your blog sound conversational, you make it easy to follow and you are able to keep people’s interest because they feel it’s about them – which is how it should be.

Use Call to Action

A lot of people complain that they’re getting plenty of traffic but no sales, and more often than not, the reason behind this anomaly is that they have no call to action on their pages. You must know that it’s ok to promote your products and services as long as you’re not forcing them in the faces of your users. Add a call to action button in your sidebar and you’ll see your sales leads rise steadily.

Collect Emails

Even if people visit your website and they like it, they wouldn’t remember to come back again unless you remind them to. For this, you need to collect people’s emails, so that every time you post a new blog, you can send out a broadcast to your email list and people can get notified about it. Naturally, those who are interested would come to read your blog. You can even ask SEO agencies in Delhi to collect the data on your behalf.

If you follow these simple tips by the companies that provide SEO services in Delhi, you will be able to make the most out of your blog in the year 2020 and all the recent years to come!