AR Ads on Facebook Likely to Revolutionize Digital Marketingby Beverly McNally I love to read and write about technology such as
Are you looking for a digital marketing platform where you can trigger eCommerce?
One of the most favourable commerce spaces is the Facebook. Although it provides a virtual shop, yet you can navigate through the populous global community. You don’t need to sweat out much. Just employ a few Facebook marketing hacks. And, there you’ll see how easy it is to team up with the topnotch brands.
Bear the fact of mobile-first indexing in your mind. The leading search engine Google has already shown its intentions explicitly. It instinctively favours the websites or vlogs or blogs that are optimized for surfacing on the mobile screen to rank up. More than half of the global population prefers the internet browsing, be it for seeking information or watching video or eShopping. That’s why every online business should be optimized to leverage mobile customers.
What does Mobile-First Indexing mean?
Any website achieves rank only if it has been indexed. The Googlebot crawls into the webpages and then, include them in its index. It determines that the mobile version of your website would experience a striking spike in its online rank. The online traffic will rise up all of sudden.
Although the desktop site would still be included in the indexing, yet the search engine won’t rank it ahead of the mobile-friendly websites.
What are AR Ads of Facebook?
AR or Augmented Reality ads are not a new one to the digital world. But, it’s going to be integrated into the FB. This is a new tool that you can hand-on for creating mobile video ads. You don’t necessarily need to have motion pictures. Neither do you spend a huge capital.
Your customers would, undoubtedly, like to ‘try first’ any product. After all, they’re likely to spend a part of their hard-earned money. The topmost social app has prioritized the customer satisfaction via it. One just needs to take a few clicks/snapshots/ video clips. Integrate them into the AR elements of the ads in a click. These ads use camera effects. This is how he/she can virtually look through different verticals of a product.
Isn’t it something really exciting!
FB’s Mark Zuckerberg has introduced (but still, on trial) augmented reality tool to try on before placing an order online. It’s on a trial mode. Michael Kors offered its audience an opportunity to ‘try-n-place’ order of its sunglasses. Subsequently, a number of more brands in the fashion accessory, cosmetics, furniture, gaming and entertainment markets would be its testers. To name a few, Sephora, NYX Professional Makeup, Bobbi Brown, Pottery Barn, Wayfair and King could be the next brands to trying it.
How are they going to impact digital marketing campaign via AR Ads?
A cursory look at the FB News Feed can introduce your audience to the AR ads in a wink. As aforesaid, just a still image is enough for your customers to look into how they’re going to fit in that dress or a pair of sunglasses.
The brands can incorporate a call-to-action within the camera experience of the ads. This instance would prove the best engagement trick for your brand. Let’s say, you can offer a dozen of lips shades to put on while mirroring yourself in the virtual image.
The brand-Kia, spiked its daily average inventory searches by 46 percent. Not only this, the same brand drove daily calls to dealership by 20 percent. These facts are enough to drive you crazy.
Isn’t it an incredible way to scroll up online traffic, demand and hence, profit margin?
Otherwise, you have to invest in the CPC or PPC ad. Borrow some valuable chunks from busy schedule to run an ad campaign. But, this AR ad can cut down expenses on those ads and efforts. Facebook has plans to make these ads viral in the course of 2018. However, there is no confirmation over when it’s going to roll out formally for everyone.
This ad would require no masters over the art of videography. Just an access to the Video Creation Kit would be enough. What comes out after using it won’t require an insertion of some optimization tricks. It would produce an optimized video eventually.
Is Video Creation Kit Going to Roll Out?
Yes, it’s also a souvenir of the social media handle- FB. The company namely Noom has experienced the miracle of video creation kit. The brands can upload a few snapshots; add overlays/logos. The ad will be finished to be shared on messenger, FB News, Instagram and FB’s audience network.
Created on Nov 29th 2018 07:16. Viewed 249 times.